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25 May 2020 |
Volume 10 Issue No:76 |
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MAM | Marketing |
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Advertising agencies should recalibrate around Covid2019 |
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As Covid2019 continues to sweep through the world, global ad spending is also sliding southwards. With major events being cancelled and slowdown in demands for lifestyle and consumer brands, marketing budgets are being slashed and advertisers are trying to find a silver lining among the gloomy clouds over the urban skyscrapers. |
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Read More... |
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MAM | Marketing |
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Divided by screens, united by Kingfisher |
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Times are grim, spirits are low, there isn't much to celebrate. In the current scenario; it isn't possible for people to meet in person. Technology is being harnessed to stay connected, with friends and colleagues. |
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Read More... |
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More News From Indian Television |
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| How to bring audience back to cinema halls? |
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| The Covid2019 pandemic has ravaged the film and exhibition sectors the most. With the aviation industry and restaurant services opening up soon it would be interesting to see how cinemas in India are prepping............................................ Read More... |
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| Lionsgate reports $944 million revenue in Q4 |
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| Global content leader Lionsgate has reported fourth quarter (ending 31 March, 2020) revenue of $944 million, operating loss of $12 million and net loss attributable to Lionsgate shareholders of $45 million or $0.20 diluted net loss per share on 219.9 million diluted weighted average common shares outstanding. .............................. Read More... |
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