Click here to View in Browser
04 June 2020 Volume 10 Issue No:84
  MAM | Marketing  
  Green Trends Salons expecting 60% footfall in first-month of reopening  
  As the country slowly starts taking positive steps towards lifting the Covid2019 lockdown, several states have allowed salon services to resume after two months of stalled operations. However, for an industry that definitely requires human contact to function, there are huge logistical and safety-related challenges to address.  
  Read More...  
  MAM | Marketing  
  Online education, video streaming platforms dominate YouTube ads during lockdown  
  Brands that have their whole service-chain online were the most proactive while advertising on YouTube during the Covid2019 lockdown, a recent study by Germin8, a social media intelligence company, revealed in its "The Surge of YouTube Ads amidst COVID-19" report.  
  Read More...  
  MAM | Marketing  
  Hike hires Seema Chawla as VP and head of marketing  
  As Hike inches closer to launching its much-awaited offering HikeLand, India's homegrown internet startup has hired Seema Chawla as its VP and head of marketing. Chawla joins Hike at an exciting new chapter for the startup, as it is closer to unveiling HikeLand, enabling a new social future.  
  Read More...  
  MAM | Marketing  
  Stryder unveils refreshed brand logo  
  Stryder, a 100 per cent subsidiary of Tata International Ltd, revealed its new visual identity - a more contemporary image that better reflects the evolution of Stryder, its products and its customers.  
  Read More...  
Press Releases
» Forevermark Diamonds Stands by Its Commitment to Protect The Environment And Wildlife This Environment Day
» Dangal launches digital campaign to increase awareness on mental health
» Ambuja Neotia wishes Bhalo Theko Kolkata through a music video in association with Alive India
» Bajaj Finserv, Vivo launch #EMINetworkPowerplay
More News From Indian Television
Zee South Cluster donates Rs 1.35 crore to daily-wage workers
Zee South Cluster, part of the Zee Entertainment Enterprises Ltd, has cumulatively donated Rs 1.35 crore to support more than 1,000 pandemic-hit daily-wage workers in the television industry across Tamil Nadu, Andhra Pradesh, Telangana, Karnataka and Kerala. The aid has been directly sent to their bank accounts, thus avoiding delays.................................... Read More...
GoQuest Media acquires MX Player originals for worldwide distribution
Independent content distributor GoQuest Media has closed a deal with MX Player. As per the deal, GoQuest Media will acquire the worldwide distribution rights for two of its top-rated epic drama originals: Queen and Ek Thi Begum (The Mafia Queen)................................................ Read More...
Malaysia-based Astro woos Tamil diaspora with more HD content
Malaysia-based Astro has added more Tamil HD content on the platform including Zee Tamil HD, Star Vijay HD, Colors Tamil HD. The Chakravarthy Pack will be offering premium content to over 300,000 Tamil households in Malaysia................................. Read More...
More News From India
»   FMCG revenue to de-grow 2-3% in FY21: Crisil Ratings
»   Mindshare's Anita Kotwani joins Carat India as CEO
    Source: Live Mint
»   Google helps place ads on sites amplifying Covid-19 conspiracies
»   Nike takes stand against racism with a powerful ad
    Source: Indian Express
»   Brands tweak logos to wear a mask for awareness around Covid-19
»   Lay's salutes heroes of tough times with 'Heartwork'
    Source: ET Brandequity
»   Akshay Kumar urges people to be 'atmanirbhar' in coronavirus ad shot during lockdown
    Source: India TV News
»   Embattled Chilean women´s minister pulls 'tears of an aggressor' ad
    Source: Reuters
»   Scenario of digital ad-spend among brands and agencies during this crisis period
    Source: Financial Express
»   The coming Facebook-Jio stress test for the CCI
    Source: ET
»   Effect of Covid-19 on teaching, learning in focus during webinar at Panjab University
    Source: Hindustan Times
»   South African media industry faces worst crisis ever, says new report
    Source: Devdiscourse
»   Young Indians are partying on Houseparty and now it wants to amp up experience
    Source: India Today
More National News
»   'Look up at the trees, think about wood': government logging ad uses images of pristine native forests
    Source: The Guardian
»   Connected TV advertisers gravitate to multi-DSP model as Amazon, Roku push their own bidders
    Source: Digiday
»   Madison Avenue Wants Heavy Ad Rate Cuts. TV Networks Are Trying to Resist
    Source: Variety
»   Don't Be A Marketing Statistic: Preparing For Ad Life After Lockdown
    Source: Forbes
»   AVOD Acquisitions Could Spur Advanced Advertising
    Source: Multichannel
»   Instagram to test new revenue streams, including badges and IGTV ads
    Source: TC
»   TV Ad Buyers And Sellers Are Feeling Their Way Through Unprecedented Upfront
    Source: Deadline
»   All-Weather Marketing Part 1: The business case for advertising in a downturn
    Source: The Drum
»   Virginia Beach begins ad campaign to attract summer tourists
    Source: Washington Post
»   George Conway group targets Trump over 'blatant racism' in new ad
    Source: The Hill
»   AppsFlyer measures in-app advertising for Facebook gaming campaigns
    Source: Venture Beat
To ensure delivery directly to your inbox, please add to your address book today.