Click here to View in Browser 04 June 2020 Volume 10 Issue No:84   MAM | Marketing     Green Trends Salons expecting 60% footfall in first-month of reopening     As the country slowly starts taking positive steps towards lifting the Covid2019 lockdown, several states have allowed salon services to resume after two months of stalled operations. However, for an industry that definitely requires human contact to function, there are huge logistical and safety-related challenges to address.     Read More...     MAM | Marketing     Online education, video streaming platforms dominate YouTube ads during lockdown     Brands that have their whole service-chain online were the most proactive while advertising on YouTube during the Covid2019 lockdown, a recent study by Germin8, a social media intelligence company, revealed in its "The Surge of YouTube Ads amidst COVID-19" report.     Read More...     MAM | Marketing     Hike hires Seema Chawla as VP and head of marketing     As Hike inches closer to launching its much-awaited offering HikeLand, India's homegrown internet startup has hired Seema Chawla as its VP and head of marketing. Chawla joins Hike at an exciting new chapter for the startup, as it is closer to unveiling HikeLand, enabling a new social future.     Read More...     MAM | Marketing     Stryder unveils refreshed brand logo     Stryder, a 100 per cent subsidiary of Tata International Ltd, revealed its new visual identity - a more contemporary image that better reflects the evolution of Stryder, its products and its customers.     Read More...     Press Releases » Forevermark Diamonds Stands by Its Commitment to Protect The Environment And Wildlife This Environment Day » Dangal launches digital campaign to increase awareness on mental health » Ambuja Neotia wishes Bhalo Theko Kolkata through a music video in association with Alive India » Bajaj Finserv, Vivo launch #EMINetworkPowerplay More News From Indian Television Zee South Cluster donates Rs 1.35 crore to daily-wage workers Zee South Cluster, part of the Zee Entertainment Enterprises Ltd, has cumulatively donated Rs 1.35 crore to support more than 1,000 pandemic-hit daily-wage workers in the television industry across Tamil Nadu, Andhra Pradesh, Telangana, Karnataka and Kerala. The aid has been directly sent to their bank accounts, thus avoiding delays.................................... Read More... GoQuest Media acquires MX Player originals for worldwide distribution Independent content distributor GoQuest Media has closed a deal with MX Player. As per the deal, GoQuest Media will acquire the worldwide distribution rights for two of its top-rated epic drama originals: Queen and Ek Thi Begum (The Mafia Queen)................................................ Read More... Malaysia-based Astro woos Tamil diaspora with more HD content Malaysia-based Astro has added more Tamil HD content on the platform including Zee Tamil HD, Star Vijay HD, Colors Tamil HD. The Chakravarthy Pack will be offering premium content to over 300,000 Tamil households in Malaysia................................. Read More... More News From India     »   FMCG revenue to de-grow 2-3% in FY21: Crisil Ratings »   Mindshare's Anita Kotwani joins Carat India as CEO     Source: Live Mint »   Google helps place ads on sites amplifying Covid-19 conspiracies »   Nike takes stand against racism with a powerful ad     Source: Indian Express »   Brands tweak logos to wear a mask for awareness around Covid-19 »   Lay's salutes heroes of tough times with 'Heartwork'     Source: ET Brandequity »   Akshay Kumar urges people to be 'atmanirbhar' in coronavirus ad shot during lockdown     Source: India TV News »   Embattled Chilean women´s minister pulls 'tears of an aggressor' ad     Source: Reuters »   Scenario of digital ad-spend among brands and agencies during this crisis period     Source: Financial Express »   The coming Facebook-Jio stress test for the CCI     Source: ET »   Effect of Covid-19 on teaching, learning in focus during webinar at Panjab University     Source: Hindustan Times »   South African media industry faces worst crisis ever, says new report     Source: Devdiscourse »   Young Indians are partying on Houseparty and now it wants to amp up experience     Source: India Today         More National News     »   'Look up at the trees, think about wood': government logging ad uses images of pristine native forests     Source: The Guardian »   Connected TV advertisers gravitate to multi-DSP model as Amazon, Roku push their own bidders     Source: Digiday »   Madison Avenue Wants Heavy Ad Rate Cuts. TV Networks Are Trying to Resist     Source: Variety »   Don't Be A Marketing Statistic: Preparing For Ad Life After Lockdown     Source: Forbes »   AVOD Acquisitions Could Spur Advanced Advertising     Source: Multichannel »   Instagram to test new revenue streams, including badges and IGTV ads     Source: TC »   TV Ad Buyers And Sellers Are Feeling Their Way Through Unprecedented Upfront     Source: Deadline »   All-Weather Marketing Part 1: The business case for advertising in a downturn     Source: The Drum »   Virginia Beach begins ad campaign to attract summer tourists     Source: Washington Post »   George Conway group targets Trump over 'blatant racism' in new ad     Source: The Hill »   AppsFlyer measures in-app advertising for Facebook gaming campaigns     Source: Venture Beat   To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.