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01 June 2020 |
Volume 10 Issue No:81 |
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MAM | Marketing |
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Challenge status quo through experiential marketing |
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As brands around the globe are grappling with the Covid2019 pandemic, it has also raised questions about the future of experiential marketing, also known as the touch-and-feel marketing.
In this new age of experiential marketing, the challenge before brands is to showcase that their products are better than the rest in the most creative and unique manner. |
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Read More... |
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MAM | Marketing |
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These brands faltered in their communication |
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There have been ample researches by Kantar stating how important it is for the brands to have a voice amidst this lockdown and keep advertising. It has been insisted that brands stay creative, empathetic, and understand consumer needs as they work on their campaigns. |
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Read More... |
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More News From Indian Television |
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COLORS to telecast classic mytho 'Om Namah Shivay' |
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After re-introducing some of the viewers' favourite mytho shows, COLORS is all set to add another classic to its slew of offerings. The channel will soon telecast Om Namah Shivay, an epic saga that celebrates the glorious and eternal life of Lord Shiva (played by Samar Jai Singh)............................................. Read More... |
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Yes Bank acquires 24.19% stake in Dish TV |
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Yes Bank has acquired 24.19 per cent stake in Essel Group-promoted direct-to-home (DTH) operator Dish TV India Ltd. The bank has informed in a regulatory filing that it has acquired 44,53,48,990 equity shares having nominal value of Re 1 per share. Shares have been acquired on invocation of pledge of shares in a one-time transaction............................... Read More... |
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