Click here to View in Browser 29 January 2020 Volume 9 Issue No:93   MAM | Marketing     Mother Dairy ups marketing spends by 50% for new "Rishton Ka Swad Badhaye" campaign     The ongoing economic slowdown is bugging a lot of brands and marketers out there but Mother Dairy is utilising the slight slump in the financial market to expand its footprints within the country.     Read More...     MAM | Marketing     DViO Digital Recreates Vande Mataram for Gaana     On the occasion of India's 71st Republic Day this weekend, DViO Digital conceptualized this recreation of Vande Mataram for a campaign for India's favorite music streaming app.     Read More...     MAM | Marketing     SCHINDLER INDIA BAGS "BRAND OF THE YEAR" AND "INNOVATIVE PRODUCT OF THE YEAR" AWARDS 2020     A pioneer in bringing new and innovative offerings to the elevator and escalator industry, Schindler India, a 100% owned subsidiary of Schindler Group has bagged one of the prominent awards of the year- "Brand Of The Year" at the 'Interior & Exterior' (INEX) Awards 2020 that was organized by Realty Plus, held in Mumbai, January 2020.     Read More...     MAM | Marketing     Mobile Premier League and Indian Cricket Captain Virat Kohli renew association     India's biggest mobile gaming and skill monetisation platform Mobile Premier League (MPL) and Indian Cricket Captain Virat Kohli have renewed their association for another year. Kohli will continue to represent and endorse the brand across channels.     Read More...     Press Releases » Top Campaigns on VMate that stole the show in 2019 » 'Flipkart Pay Later' now available on PhonePe » Bombay Shaving Company ropes in Kartik Aryan as new brand ambassador » Godrej releases digital film 'The Little Things We Do' to Commemorate Republic Day More News From Indian Television Industry's expectation from union budget 2020 Amid ongoing economic tension in the country, finance Minister Nirmala Sitharaman is all set to present her second Union Budget on 1 February 2020. It is expected that Budget 2020-21 will put the economy back on track. One of the biggest challenges before the Modi government is to have a plan of action to combat the decreasing growth rate of the country Read More... What factors drive content commissioning decision of OTT platforms? From the later part of 2017, streaming players have delivered many "blockbuster originals". Social media chatters, peer groups, office rooms see numerous discussions on premium content available on ZEE5, Netflix, Amazon Prime Video, Hotstar, Voot , MX Player and so on. Read More... Millennials seek local and purpose-driven content on TV and OTT Seventy-one per cent of youth in our country are inspired by content. The number has moved from 58.4 per cent in 2016 to 71 per cent in 2018, revealed a new study by MTV Insights Studios 'Mera Bharat Amazeballs'. Millennials are digital natives and they seek content beyond the confines of traditional TV. Read More... More News From India     »   Chimp&z Inc unveils 'The Constitution of Advertising' »   Axis Bank brings its brand philosophy through a new campaign     Source: ET Brandequity »   Publicis India bags the creative mandate of Emami's Navratna Oil »   Print media pursue product, ad innovations to ward off threats from digital     Source: Financial Express »   Brands, firms need to consistently innovate, says GroupM's Prasanth Kumar     Source: Live Mint »   EBay forecast disappoints amid competition from Amazon, Walmart     Source: Reuters »   Personal Data Protection Bill, 2019: Will it rid us of pesky and creepy ads?     Source: Medianama »   Bloomberg creates a parallel presidential race. Can he win?     Source: TOI »   CavinKare announces brand ambassadors for Indica brand     Source: Devdiscourse »   Prince Harry Doppelganger Spotted In Ad For Handyman, Netizens React     Source: Republic World »   IPL 2020 to have 5 double headers, concussion substitute and 8 pm start     Source: BS   More National News     »   Microsoft's Super Bowl ad thanks Katie Sowers, the first woman to coach in the big game »   Viewers to choose Super Bowl storyline for TV ad showing multiple P&G brands     Source: CNBC »   Procter & Gamble Gets Ready to Make Content for TV's Streaming Wars     Source: Variety »   Bryan Cranston & Tracee Ellis Ross Take A 'Shining' To New Soft Drink In Super Bowl Ad     Source: Deadline »   Scroll launches its subscription offering ad-free access across 300 partner sites     Source: Tech Crunch »   Super PAC uses heart attack in ad hitting Bernie Sanders     Source: Politico »   AT&T's Xandr adds The CW, Microsoft to Community ad marketplace     Source: Fierce Video »   NAB to FCC: Ad Clarification Opponents Have It All Wrong     Source: Broadcasting Cable »   Here's how to stop seeing ads on the internet without screwing over publishers     Source: Vox »   Hyundai teases new Super Bowl ad with stars from 'The Office' and 'SNL'     Source: Fox Business To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.