20 January 2020 | Volume 9 Issue No:86   Facebook Twitter YouTube YouTube
MAM | Marketing
The future of AI and ML-driven platforms in the coming decade
Whenever I talk about artificial intelligence (AI) and machine learning (ML), most people immediately think of Terminator or one of the many sci-fi movies that show super-intelligent machines trying to overpower the human race.
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MAM | Media And Advertising
'Heroes of Ola' campaign enables customers to share experiences with driver-partners
Ola, India's largest ridesharing company, announced the launch of its 'Heroes of Ola' campaign which sheds light on the efforts made by their driver-partners who continue to contribute beyond their call of duty. The company is currently out to its 200 million+ consumers through different platforms, where they can share their experience with Ola drivers who through their small or big gesture have gone out of their capacity to serve customers, or have displayed a gesture of goodwill.
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MAM | Media And Advertising
#JustHireOne: Joy urges companies to hire at least one acid attack survivor
#JustHireOne - an initiative to urge companies to hire at least one acid attack survivor was launched by Joy Personal Care, a beauty products brand that has recently come up with a special range of products for acid attack survivors. To promote a job opportunity for acid attack survivors, the brand has roped Pragya Prasun Singh, an acid attack survivor from Bengaluru, who recited the first-hand experience of being rejected in several job interviews on the pretext of her disfigurement despite being a post-graduate in fashion management.
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  Cable TV | LCO
  Hathway back on growth trajectory, reports consolidated profit of Rs 68 cr in Q3
  Television | TV Channels
  JNU incident raises English News ratings afterslump in last week of 2019

MAM | Marketing

  TVF's The Screen Patti collaborates with Likee to promote its Webseries "Awkward Conversations with Girlfriend"
  MAM | Marketing
  Omnigel creates first-ever Rahat Ratna to aid unsung heroes of Magh Mela 2020
  MAM | Marketing
  Bola Tha Na' - A catchy and relatable ­anthem by Beck's Ice Packaged Drinking Water for millennials
  Television | TV Channels
  Zee Café launches weeknights block 'Greatest Of All Time'

iWorld | Broadband

Jio juggernaut marches on with 62 percent bottomline growth in Q3 2020
Regulators | TRAI
TRAI report: Broadband sector saw growth of 36.52% in 2019
iWorld | Social Media
7 Top Video Trends to Watch Out for in 2020
- Kriti Sanon Dresses Up as Traffic Cop 'Chulbuli Pandey' for Ad Shoot, See Pic
- Tinder, OKCupid and Other Dating Apps Found Sharing User Data With Dozens of Ad Firms
  Source: News18
- Air India adds more seats on London route, to start new flights to other places
- The Social Street launches outdoor advertising division, The Blank Canvas
  Source: Live Mint
- Incentivised ads and the catch 22 situation
  Source: Financial Express
- Govt considers specific excise duty on aviation turbine fuel
  Source: BT
- Mishti doi, roshogulla, fish tikkas: Finding Kolkata in Delhi's CR Park
  Source: Indian Express
- Press Council takes note of Gehlot comment on ad
  Source: TOI
- Google cutting web cookies, ending lucrative tracking tool for advertisers
  Source: Financial Express
- Democrat Bloomberg vows to narrow wealth gap for black Americans
  Source: Reuters
- GOP group launches ad campaign urging senators to call witnesses at impeachment trial
- Buttigieg launches county-specific digital ads in Iowa

Source: The Hill

- NBC's Peacock Enlists Advertisers and Cable Companies in Marketing Push
- Marketers and Ad Agencies Ask Google Not to Kill Cookies Too Soon

Source: WSJ

- Conservative vets launch ads urging Afghanistan withdrawal

Source: Politico

- Twitter drops Grindr from ad network over 'GDPR breaches'

Source: The Guardian

- NBC's Peacock streaming service will be free with ads

Source: CNet

- Digital ad firm The Trade Desk takes on Google, Facebook

Source: The Australian

- How Petronas' Chinese New Year ad, Nobody's Child stands the test of time

Source: The Drum

- Census Bureau plans hundreds of ads in 13 languages for 2020

Source: Fox Business

Movies | Hindi
PVR to launch first 12-screen property in Delhi
Banking on rising theatrical revenues, PVR, one of India's biggest multiplex chain, will launch its first 12 - Screen Superplex at Vegas Mall, Dwarka, New Delhi, on Monday.
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Movies | Hollywood
The biggest hollywood blockbusters will take over star movies in september
The big India festive season has started and everyone is gearing up with their plans to celebrate it in the best possible avatar. When it comes to grand celebrations and larger than life content offering, no one does it better than Star Movies – the leading Hollywood destination of India.
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