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25 February2020 |
Volume 10 Issue No:12 |
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MAM | Marketing |
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Trumping India |
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From Bollywood to cricket and terrorism to defence, US president Donald Trump made an attempt to woo Indians and send a positive message back home to the Indian-Americans in his 26-minute-long speech during an event 'Namaste Trump'. |
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Read More... |
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MAM | Marketing |
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The power of native language |
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Effective communication is the bedrock of any successful marketing strategy. Communicating in a language your audience is most comfortable with, not only delivers the message effectively but also helps in building an emotional connection, thereby urging them to respond. |
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Read More... |
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More News From Indian Television |
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| Fakt Marathi to convert into full GEC from April 2020 |
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| The free to air (FTA) Marathi channel Fakt Marathi has made a strategic move to compete with pay broadcasters in the post NTO era. The channel is all set to become a complete GEC from April 2020. It will air three hours of original content in the primetime slot in genres like kids, mythology, socio-mythology, history, crime and comedy............ Read More... |
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| Delhi, Mumbai largest markets for OTT audio streaming |
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| There is a strong interplay between radio and OTT audio streaming resulting in what can be called a "Battle for the Ear", according a study. The OTT Audience Measurement Insights – a first-of-its-kind, passive, continuous audience measurement service – has been launched by Kantar and VTION and it will bring the streaming audio medium on par with radio, TV, print and digital platforms............ Read More... |
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