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24 February2020 Volume 10 Issue No:11
  MAM | Marketing  
  Direct search most important for online discovery of fintech cos: Fernando Angulo of SEMrush  
  Social media is being overestimated as a marketing tool, especially for the fintech sector in India, revealed SEMrush head of communications Fernando Angulo during the unveiling of the 'Top Insights into Fintech Industry of India' in New Delhi last week.  
  Read More...  
  MAM | Media And Advertising  
  Marketing modules set to gain importance in 2020  
  Over the last decade we've witnessed the field of marketing transform in previously unimaginable ways. Much of this transformation has been driven by the breakneck advance of technology, leaving marketers struggling to catch up.  
  Read More...  
  MAM | Media And Advertising  
  LaLiga launches first-ever campaign with Rohit Sharma as ambassador in India  
  LaLiga, one of the most popular football leagues in the world, has launched an on-air campaign to promote the Spanish league in India with its brand ambassador, Rohit Sharma, vice-captain of India cricket in T20 and ODI format.  
  Read More...  
  MAM | Marketing  
  The Next station for One Take Media Co. is Marathi Kids  
  India is a land of diversity. We are diverse in our cultures, traditions and languages and yet we believe in Unity in Diversity. We are perhaps the richest country in the world, in terms of spoken languages.  
  Read More...  
Press Releases
» #JusticeForNirbhaya - A ZEE News Initiative
» Sony MAX to air world television premiere of 'Marjaavaan' on 29 February
» Fruzzanté Undergoes Rebranding Initiativeas a Part of its Expansion Strategy
» Sony YAY!'s Honey and Bunny bring pet-parents closer to their pets this "Love Your Pet Day"
More News From Indian Television
Hindi news channels viewership increases by 14 per cent in week 6 of BARC
Delhi Legislative Assembly election has proved to be most fruitful for the news channels across genres. However, Hindi news broadcasters' viewership has substantially grown by over 14 per cent in week six as compared to week five, according to the data published by Broadcast Audience Research Council of India (BARC)............. Read More...
English news records highest ratings in 2020 during Delhi elections, results week
Runup to elections and election results announcements are big viewership drivers for news channels in India. Assembly elections on 8 February 2020 and announcement of the election results of the New Delhi legislative assembly in week 6 of 2020............ Read More...
SPSN partners with Social chain of restaurants as on-ground screening partner
To provide a real-time drama to cricket fans, Sony Pictures Sports Network (SPSN) has partnered with Impresario Entertainment and Hospitality's Social chain of restaurants across India to be its official on-ground screening partner for high-octane series between Australia and South Africa............ Read More...
More News From India
»   How personalisation tools are changing digital interactions
»   Creating a brand identity for building a stronger impact
    Source: ET Brand Equity
»   As India's economy sags, even the Trump brand is struggling
»   Bishwanath Ghosh's new book in honour of the holy city of Benaras
    Source: New Indian Express
»   Analyst Calls: Hero MotoCorp, Ambuja Cement, IndusInd Bank, Sun TV
    Source: ET
»   Health Ministry mulling to increase legal age for tobacco consumption
    Source: Financial Express
»   ViacomCBS profit and revenue disappoints, sinks shares
    Source: Reuters
»   Losing your hair? Why this solution is no longer shameful
    Source: Live Mint
»   Trump Buys YouTube's Homepage For Election Day Ad Blitz
    Source: PC Mag
»   As India's economy sags, even the Trump brand is struggling
    Source: TOI
More National News
»   Bloomberg tech company hires top ad executive as campaign continues its digital onslaught
»   WhatsApp chooses Brazil to launch its first major ad campaign
    Source: CNBC
»   It's time for digital advertisers to measure beyond verification
»   Brave or an ad industry in-joke? For and against Burger King's mouldy Whopper
    Source: The Drum
»   Bloomberg shatters record for TV-radio ad spending with over $350M
    Source: NY Post
»   Google bans hundreds of Android apps from the Play Store for obnoxious ads
    Source: The Verge
»   Trump Ads Will Take Over YouTube's Homepage on Election Day
    Source: Bloomberg
»   McSally ties Democratic rival Kelly to Sanders in new ad
    Source: The Hill
»   Imagine, NCTC Deploy Ad-Insertion Technology
    Source: Broadcasting Cable
»   Klobuchar launches ads in Super Tuesday states
    Source: Politico
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