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9 April 2020 Volume 10 Issue No:44
  MAM | Media And Advertising  
  Update Geotarget enables advertisers to target regionally-curated cable TV channels  
  In this globalised world, hyper-local targeting assumes greater significence for reaching out to the target audience. Contextual and hyper-local targeting of audience through advertising is a trend that no brand can afford to miss.  
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  MAM | Marketing  
  COVID-19: How affirmations can help deal with work from home  
  At a recent workshop on "How to develop Harmonious Relationships", my wife, Narayani, and I used a pendulum to demonstrate the power of thoughts, both, positive and negative. We invited a volunteer from the class to come up and sit on a chair facing everyone.  
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  MAM | Media And Advertising  
  Admitad launches support helpline for advertisers during COVID-19 pandemic  
  Admitad has launched a support hotline for advertisers to combat declining sales and demand in the current crisis. The support hotline is intended to provide assistance to advertisers and mitigate losses caused by the COVID-19 pandemic.  
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  MAM | Marketing  
  HUL partners UNICEF to support India's fight against COVID-19  
  Hindustan Unilever Ltd (HUL) has announced a collaboration with the United Nations Children's Fund (UNICEF) to undertake a mass communication campaign and inform and empower the general public against COVID-19.  
  Read More...  
Press Releases
» Perfect Relations introduces 24x7 War Room for clients Amid COVID 19 crisis
» ShopClues Announces 48-hour Delivery of Essentials in Delhi & Gurgaon
» Kellogg's brings delicious twist to the breakfast table with 21 lip-smacking recipes for 21-stay-at-home days
» #ARM Worldwide COVID19 campaign, #WorkForDoctors served more than 10000 doctors, India Post to support it
More News From Indian Television
Production houses keep their faith as they weigh impact of COVID-19
The iconic 'Lights, camera, action' has been temporarily silenced across the world. The COVID-19 pandemic is wreaking havoc on the once-thriving media and entertainment industry, stymieing its smooth functioning, at least for the time being........................................... Read More...
I&B ministry urges state/UT govts to ensure uninterrupted cable services
The ministry of information and broadcasting (MIB) has requested the state and the union territories to make necessary arrangements for uninterrupted services of cable operation. Although cable services have been included under essential services, some cable operators are facing issues to run operations due to the ongoing lockdown....................................... Read More...
Inside SITI Networks' effort to grapple with COVID-19 crisis
All of a sudden, our normal life has gone for a toss with the mandatory stay-at-home in place in order to fight the COVID-19 pandemic. As all physical options of communication, entertainment are now out of reach, traditional TV, online content, and the internet have emerged as a boon. Government has also declared cable TV and broadband a part of essential services during this time...................................... Read More...
More News From India
»   Bajaj Allianz General Insurance says 'Hum Honge Kamyaab' to support coronavirus warriors
»   Times of India Group and Dainik Bhaskar Group jointly launch campaign against fake news
    Source: ET Brandequity
»   Stopping government ads on TV would kill the sector: IBF
»   Former Ogilvy employee Abhik Santara launches ad agency ^Atom Network
    Source: Financial Express
»   TV bodies deplore Sonia Gandhi's call to ban government advertising
»   Radio operators ask Sonia Gandhi to withdraw suggestion
    Source: Live Mint
»   Soap vs handwash: In time of crisis, firms set aside age-old differences
    Source: BS
»   Webinar: Kids, the Internet & COVID-19: How to keep our children safe online – #Ad
    Source: medianama
»   Finance Ministry allows states to borrow Rs 3.20 lakh crore from market
    Source: ET
»   Britain's Jewish Chronicle seeks liquidation on eve of Passover
    Source: Reuters
»   Miss England 2019 Hangs up Her Crown, Returns to Work as Doctor Amid Covid-19 Pandemic
    Source: News18
»   Kalyan Jewellers launches 'Goldsmith Relief Fund' with Amitabh Bachchan
    Source: Business Today
More National News
»   Lacking eyeballs, British news outlets 'could fail due to coronavirus ad-blocking'
»   Channel 4 cuts content budget by EURO 150m as virus hits ad revenues
    Source: The Guardian
»   Lacking eyeballs, Facebook's ad review system fails to spot coronavirus harm
    Source: TC
»   Bernstein upgrades Twitter, despite coronavirus hit to ad revenue
    Source: CNBC
»   Xandr Using Ad Platform to Deliver COVID-19 PSAs
    Source: Broadcasting Cable
»   Roku's free ad-supported streaming service is coming to the UK
    Source: The Verge
»   Celine Rotterman Joins Deadline Ad Sales Team As SVP
    Source: Deadline
»   Quibi could score as TV ad budgets shift toward digital
    Source: Fierce Video
»   Democratic Committee Plans $22 Million in YouTube Ads This Fall
    Source: NY Times
»   Snap reports usage boost from Covid-19 with increased ad engagement
    Source: The Drum
»   Trump camp runs ad saying Sanders and Biden are 'more alike than you think'
    Source: Fox News
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