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10 April 2020 |
Volume 10 Issue No:45 |
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MAM | Marketing |
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Social ads dominate TV during COVID-19: BARC-Nielsen report |
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Overall advertising FCT grew by nine per cent in the week starting 28 March over the pre-COVID time period between 11 and 31 January, as per the third edition of BARC India & Nielsen Media Explain "The Crisis Consumption - Impact Of COVID -19 On TV And Smartphone Behaviour Across India" findings. |
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Read More... |
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MAM | Marketing |
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ShareChat takes brands regional with language-first campaigns |
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ShareChat, India's own social media platform, put forward a strong showcase of its regional capabilities, especially in tier II, III and IV cities. Since the inception of its advertising-led monetisation in September 2019, ShareChat is driving new internet audiences from over 800 cities in India. |
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Read More... |
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More News From Indian Television |
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Disney+Hotstar boasts of 8 mn paid subscribers |
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Disney+ is making noise in the market even after its launch as it has surpassed the 50 million subscriber mark globally. The new streaming service from the mouse house has been racing ahead of all its guidance numbers and has reached the magnificent number within five months of its launch............................................ Read More... |
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Tired of COVID-19 news, Indians turn to movies: BARC-Nielsen Report |
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Indians have become bored with excessive COVID-19 news. Which is why in week three of lockdown, people have switched over to movie channels, driving the genre viewership up, as per the latest BARC-Nielsen report.
In week 13, viewers spent more than one hour on movie channels and it has grown by 77 per cent week on week....................................... Read More... |
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