24 September 2019 | Volume 9 Issue No:05   Facebook Twitter YouTube YouTube
MAM | Marketing
Bajaj Auto to use digital, on-ground activities to promote new KTM 790 Duke
The economic slowdown will not impact the performance of KTM 790 Duke, Bajaj Auto Ltd senior manager (probiking) Vikas Iyer told Indiantelevision.com just after the launch of the superbike in nine cities-Mumbai, Pune, Surat, Delhi, Kolkata, Bengaluru, Hyderabad, Chennai, and Guwahati.
continue reading...
Sony SAB Brand Film Supermarket

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

Bhumika sharma
60 seconds
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

Sony SAB
Creative Agency:


Production House:

Boot Polissh Films


Sana Ahmed

    Watch the Video
MAM | Media And Advertising
TVS Eurogrip's new marketing campaign positions itself as 'The Bike Tyre Specialist'
TVS Srichakra Ltd, India's leading 2 & 3-wheeler tyre company, rolled out its new marketing campaign building on the ethos of its new brand TVS Eurogrip that was recently launched. The campaign includes a new brand film that accentuates the USP of the brand as a range of specialist high-performance bike tyres.
continue reading...
MAM | Media And Advertising
PAYBACK signs cricketer Yuvraj Singh with campaign 'PAYBACK Chalao'
PAYBACK India, the largest multi-brand loyalty programme launches an exciting consumer campaign - '#PAYBACK Chalao'. The campaign is aimed at building excitement around the ease of earning and redeeming PAYBACK points at over 100+ brands via the new PAYBACK mobile app.
continue reading...
MAM | Media And Advertising
Mediacom bags GOQii's India Health Quiz digital mandate
Following a competitive multi-agency pitch, GroupM's media agency MediaCom has been awarded the Digital media mandate for GOQii's India Health Quiz (IHQ), a first-of-its-kind, nationwide initiative to educate the masses with the right information on health. GOQii, is India's leading tech enabled smart preventive healthcare company.
continue reading...
  iWorld | OTT
  SonyLIV and OnePlus announce a strategic alliance to boost content offering for consumers
  Television | TV Channels
  ShortsTV expands to 60 million homes across India adding Dish TV, d2h and Airtel Digital TV
  Television | TV Channels
  ISL Franchise Hyderabad Football Club unveils its logo
  iWorld | OTT
  ZEE5 partners with sunburn
  Television | TV Channels
  CNBC-AWAAZ launches 'STARTUP Nation' - A comprehensive daily-show on Startups
  Television | TV Channels
  CNN International to launch new programming
Regulators | TRAI
DPOs suggest changes to draft interconnection addressable regulations by TRAI

iWorld | OTT

MX Player announces four new regional originals

Television | TV Channels

ZEE Entertainment, in association with Wrestling Federation of India, announces the launch of ZEE Kushti Dangal
- Brands line up to cash in on The Zoya Factor
- Thomson expands India business with audio products launch
  Source: ET BrandEquity
- Downton Abbey beats Ad Astra and Rambo Last Blood at the US box office
- Indian Ad-Age: How Hamara Bajaj felt the heartbeat of a nation
  Source: Indian Express
- Ogilvy names Rishabha Nayyar as national strategy lead of 82.5 Communications India
  Source: Live Mint
- Agenda & Reading List: Roundtable on Online Content Regulation; Sep 26, 2019, Delhi #Ad
  Source: Medianama
- Corporate tax cut could lead to higher ad spend
  Source: BT
- U.S. court deals setback to FCC push to revamp media ownership rules
  Source: Zeebiz
- U.S. court deals setback to FCC push to revamp media ownership rules
  Source: Reuters
- In The News: Havas Group acquires digital agency Langoor
  Source: Financial Express
- India Inc happy, will show it with higher ad spends
  Source: ET
- TiVo Starts Showing Ads Before DVR Recordings
  Source: PC Mag
- Unilever pushing publishers to welcome third-party ad verification
- Mastercard uses Indonesian's love of horror movies for e-payments ad

Source: The Drum

- Box Office: 'Downton Abbey,' 'Ad Astra' and 'Rambo' Prove Power of Older Audiences

Source: Variety

- YouTube taps machine learning to serve the best contextual ads for each user

Source: VB

- Digital Publishers Team Up to Compete for More Video Ad Dollars

Source: WSJ

- The Trade Desk's new ad campaign pokes Google and Facebook in the ribs

Source: CNBC

- H&M Ad Sparks Black Hair Backlash--Learning Lessons For Companies

Source: Forbes

- Singing Vagina Ad Enrages Conservative Christian Group

Source: B&T

- Roku partners with Innovid for TV ad campaign measurement

Source: Fierce Video

- FreeWheel Reports Ad Views Increased 27% in 2nd Quarter

Source: Broadcasting Cable

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
continue reading...
Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
continue reading...
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.

Visit: www.indiantelevision.com   |   Feedback   |   Advertise   |   Contact us
Facebook Twitter YouTube YouTube
The TV Linx Reporter is an Indian Television Dot Com Publication. © 2001-2019. All Rights Reserved.
*If you are not able to see the mailer, please click here