09 October 2019 | Volume 9 Issue No:16   Facebook Twitter YouTube YouTube
MAM | Media And Advertising
SonyLIV's new short film 'LUTF' teaches to live life to the fullest
There's a saying that goes, "You can't buy happiness, but you can buy ice cream and that is pretty much the same thing." Meghna (Mona Singh), lived by this thought since childhood. Ice creams weren't just her favourite dessert but rather a way of life until it all changed one fine day.
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Sony SAB Brand Film Supermarket

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

Bhumika sharma
60 seconds
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

Sony SAB
Creative Agency:


Production House:

Boot Polissh Films


Sana Ahmed

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MAM | Marketing
The SWAG LEVEL of fashionistas across the country is all set to rise as beverage brand PEPSIĀ® readies for its runway debut. The iconic brand will mark its foray into the world of fashion through a collaboration with homegrown Ready To Wear (RTW) label HUEMN.
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MAM | Media And Advertising
Indya launches first brand campaign with "I am Indya"
Indya, a modern Indian wear brand by fashion house High Street Essentials Pvt Ltd, today launched its first brand campaign - "I am Indya". Celebrating the social and cultural contradictions that the millennial Indian woman embodies and lives today, the campaign sets the tone for what the brand stands for in its positioning and design philosophy.
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  Television | TV Channels
  This Dussehra, MTV uses digital trash to curb plastic pollution with #MTVTrashTalk
  iWorld | OTT
  hoichoi is now available on PatchWall on Mi TVs
  MAM | Marketing
  Hero Indian Super League Season 6 campaign by Star Sports celebrates #TrueLove of Football Fans
  Television | TV Channels
  Get over your weekday blues with a dose of Instant Premieres on COLORS INFINITY
  Television | TV Channels
  BKT - LaLiga Event in Mumbai with Diego Forlan - Pictures and Audio
  Television | TV Channels
  Hit series 'Bablu Dablu Ki Froggy Gang' is here to entertain
Television | TV Channels
OTT series' directors, editors share experiences, learning at Vidnet 2019's Masterclasses

iWorld | OTT

Every platform needs a centrality to its content: VOOT's Gourav Rakshit at Vidnet 2019

Television | TV Channels

BARC week 39: SET holds first position in urban market
- Brands hone in on Pujo and Ramlila venues for advertising
- BE Celebrating 30 Years: Lessons from an Engineer's 30 years in advertising
  Source: ET BrandEquity
- Twitter says user data meant for security purposes may have been used for advertising
- U.S. presidential candidate Warren attacks Facebook's political ad policies
  Source: Reuters
- Promoting brands on social media? The ad regulator is watching
  Source: Live Mint
- Indian Ad-Age: How Aamir Khan went through hell to get a Pepsi
  Source: Indian Express
- Global brands that backed down under China's wrath
  Source: ET
- How TikTok got Sonali Phogat BJP ticket in Haryana
  Source: India Today
- Sanjay Kapoor Says Daughter Shanaya is Bollywood Ready
  Source: News18
- In the news: Taboola and Outgrain announce merger
  Source: Financial Express
- L'Oreal receives ad ban for misleading UVA claim on kids' sun cream
- Ads We Like: Smirnoff's first global campaign in 25 years

Source: The Drum

- Buttigieg releases digital ad in three early states

Source: The Hill

- CBS bans TV ad that depicts menstruating men

Source: NY Post

- For Sale at YouTube: Political Ad Space in 2020

Source: WSJ

- 'Gemini Man' Tops Studios' TV Ad Spending

Source: Variety

- Twitter Says It Used Security Phone Numbers for Ad Targeting

Source: Bloomberg

- Manufacturers will wage ad campaign against drug price controls

Source: Politico

- Surge at mental health website after royal ad

Source: BBC

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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