11 October 2019 | Volume 9 Issue No:18   Facebook Twitter YouTube YouTube
 
 
 
 
 
MAM | Marketing
Santoor Sandal & Turmeric was top brand to advertise on TV during Onam, Ganesh Chaturthi
Personal car and personal hygiene sector saw a dip in ad volumes at the onset of festive season during Ganesh Chaturthi and Onam, as revealed by a latest TAM AdEx data. While the sector noted a dip of 12 per cent during Ganesh Chaturthi (3 September-23 September), the decline was 26 per cent during Onam (1 September to 13 September), as compared the last year.
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Sony SAB Brand Film Supermarket
 
 
Storyboard:

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

 
Protagonist:
Bhumika sharma
 
Language:
Hindi
 
Duration:
60 seconds
 
 
 
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

 
Client:
Sony SAB
 
Creative Agency:

Contract

 
Production House:

Boot Polissh Films

 
Director:

Sana Ahmed

 
 
 
 
 
 
    Watch the Video
 
 
 
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MAM | Media And Advertising
Columbus India wins digital mandate for LXME- India's 1st financial planning platform for women
Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the digital AOR for LXME- India's 1st financial planning platform for women, powered by the Anand Rathi Group.
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MAM | Media And Advertising
Havas Media bags digital duties of Piramal Enterprises' consumer products division
Havas Media has bagged the digital duties of Piramal Enterprises Ltd's (PEL) Consumer Products Division. PEL is one of India's large diversified companies with presence in Pharma, Financial Services and Healthcare Information Management. The pitch was jointly won along with Havas Group's healthcare specialists, Havas Life Sorento.
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iWorld | OTT
VOOT Studio partners with TikTok to launch "Work It Up" a celebrity chat show with an educational-fitness twist
VOOT, India's second largest premium video on demand platform has collaborated with TikTok, world's leading short video platform, to make B-town favorites sweat out secrets as they ditch the usual couch and 'Work It Up" in the all new celebrity chat show- TikTok India presents "Work It Up".
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Television | TV Channels
"Sheikh Chilli & Friendz" are here to rule the world !!
One Take Media Co. is happy to announce the agreement reached with Apsons Entertainment (Mayapuri group,owners of Lotpot - kids comic magazine) for overseas distribution of World famous series "Sheikh Chilli & Friendz" for World Territories (except SAARC). This show has 104 Episodes of 11 minutes each.
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  iWorld | OTT
  MX Player expands its content library and announces a two channel partnership with IN10 Media Network
   
  Television | TV Channels
  Star and Disney India commit to reduce usage of single-use plastics across their offices
   
 
   
  MAM | Marketing
  Sourav Ganguly believes 'ATK will be the real DADA' in the new Star Sports regional campaign
   
  MAM | Marketing
  Pidilite unveils maiden TVC for its tile adhesive brand Roff
   
  Television | TV Channels
  Introducing Chhaa Jaa, Girl Effect's first youth programme in India
   
  MAM | Marketing
  Citro├źn partners with kotak mahindra prime to offer auto finance solutions
   
 
 
 
Television | Production House
Greymatter Entertainment eyes 30 to 40% revenue growth every year
 

Regulators | TRAI

TRAI mandates DPOs to let subscribers view, modify subscription through TRAI app, portal
 

Regulators | TRAI

TRAI organises international training programme on 'Emerging Trends in Broadcasting' with ITU
 
   
   
- Life insurance industry spreads awareness with 'Sabse Pehle Life Insurance' campaign
- Gemini Sunflower Oil launches new campaign
  Source: ET BrandEquity
   
- Why it's tough to create impact in consumers' media-filled universe
- Bombay HC bars DHFL from paying creditors, asks for asset details
  Source: Financial Express
   
- Multiplexes may put up a strong show despite weak ad revenue
- Facebook hosts summit for mobile video advertising
  Source: ET
   
- Twitter Admits Your Phone Number May Have Been Used for Targeting Ads
  Source: News18
   
- Aishwarya Rai Bachchan's latest photo in red saree is proof that she's a timeless beauty
  Source: DNA India
   
- Hiring activity spiked 8 per cent y-o-y in September: Naukri JobSpeak Index
  Source: BT
   
- State associations want ad-hoc body to run Equestrian Federation of India
  Source: New Indian Express
   
- Google begins responding to Texas antitrust investigators' data demands
  Source: Reuters
   
 
   
- Ad That Depicts Men Menstruating Banned From US TV Network
- New Zealand Owned Digital Ad Network Scroll Media Opens Australian Office

Source: B&T

   
- Beyond the free fruit bowl: what the ad industry really needs to do on mental health

Source: The Drum

   
- Bicky Burger removes 'sickening, irresponsible' Facebook ad

Source: BBC

   
- Biden campaign urges Twitter to reject misleading Trump ad

Source: Politico

   
- Regina-based group behind anti-Trudeau ad campaign in national newspapers

Source: CBC

   
- Deeper Dive-Hulu's ad-supported downloads were a tall order

Source: Fierce Video

   
- Twitter Says It Used Security Phone Numbers for Ad Targeting

Source: Bloomberg

   
- The great unbundling: Why some high-priced strategic ad tech deals could unravel

Source: Digiday

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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