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20 June 2019 | Volume 8 Issue No:39 |
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MAM | Marketing |
WhatsApp ads to test targeted marketing, user readiness and data security |
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Ever since Facebook acquired WhatsApp, people have been expecting the popular chatting app to move towards an ad-based model. Recently, a tweet from an attendee at the Facebook Marketing Summit Rotterdam confirmed that WhatsApp intends to launch ads soon in the status/stories section and will also be connected to its sister sites like Instagram and Facebook.
continue reading... |
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MAM | Media And Advertising |
Signify launches new brand campaign for Philips Hue in India |
Signify (formerly known as Philips Lighting) launched its latest TV advertisement campaign 'Light your home smarter' for Philips Hue in India. The campaign features four television commercials, including one brand film and three application-led films highlighting various applications of the Philips Hue product range such as remote access, voice control and wake-up feature.
continue reading... |
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MAM | Media And Advertising |
Grey India wins India's 1st Silver Lion at Cannes 2019 day 2 |
The day 2 of Cannes Lions 2019 awards witnessed Indian agencies grabbing on to several laurels as compared to just two bronze metals scored by TBWA Mumbai on the previous day.
Grey India won the first Silver Lion for India for P&G's Gillette 'The Barber Shop Girls - Shaving Stereotypes' campaign, in the Entertainment Lions for Music category.
continue reading... |
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MAM | Media And Advertising |
Mahindra Lifespaces celebrates this cricket season with #JoyfulHomecomings |
Mahindra Lifespaces Developers Limited ('MLDL'), the real estate and infrastructure development arm of the Mahindra Group, has released two films as part of a campaign to celebrate shared community experiences and joyful homecomings. The campaign builds on Mahindra Lifespaces' brand proposition of Joyful Homecomings and the excitement around the World Cup that is underway.
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Movies
| Hollywood |
MNX announces 'King of Hollywood' |
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MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
continue reading... |
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