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| MAM | Media And Advertising |
| Digital suffers due to lack of common metric system: Ashish Bhasin |
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Dentsu Aegis Network, one of the biggest marketing agencies in India, released the third edition of its annual Digital Report recently predicting a wholesome 31.96 per cent CAGR growth of digital advertising in India. An exhausting and thoroughly researched report, this initiative by DAN is probably the singular attempt being made by any agency in India.
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| MAM | Media And Advertising |
| Brands ride on the 10-year challenge wave |
While Facebook’s latest viral trend #10YearChallenge is being seen as a negative conspiracy; an attempt to "train a facial recognition algorithm on aging" by many, brands have leveraged the upward tide of its popularity in an interesting manner by sharing their own versions of the challenge. From modest to quirky, the responses are drawing a lot of attention on social media.
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| MAM | Media And Advertising |
| Combiflam ICYHOT takes on 'strong pain' in new campaign by Ogilvy |
Sanofi India - makers of the Combiflam range - has launched the latest ad campaign for its topical analgesic Combiflam ICYHOT. The ad film has been conceptualised by Ogilvy and drives the 'Strong pain ko do strong jawab' message of the brand. The campaign will have a 360 degree approach including TV, digital and on-ground activation.
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