21 January 2019 | Volume 7 Issue No:32   Facebook Twitter YouTube YouTube
MAM | Marketing
Innovation, customer-centric approach core to JHS Svendgaard's marketing strategies
One of the leading oral-care product manufacturers and exporters, JHS Svendgaard Laboratories Ltd, had an exciting 2018 with the company clocking in revenue of Rs 143 crore, besides adding some impressive clients towards its core contract manufacturing business of toothpaste, toothbrushes and mouthwash.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Television | TV Channels
Dettol topples Trivago from top spot in BARC week 2 of 2019
The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for week 2 of 2019. The data reflects top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most from 5 January to 11 January 2019.
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MAM | Media And Advertising
Dentsu Webchutney, Swiggy help you save an hour every day
For its latest campaign, Swiggy has partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to tell people how Swiggy can help them save one hour in the day, and what to do with it. In the campaign entitled #OneHourMore, Swiggy's pup, Coco, shows us that on days when we want an extra hour and choose to leave the food to someone else, there is always Swiggy.
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MAM | Media And Advertising
Ogilvy announces new APAC creative leadership team
Ogilvy has announced the names of its new capability leadership team in the Asia-Pacific region as a next step in the agency's transformation journey. While Giri Jadhav has been announced as the head of advertising in Asia, Sheilen Rathod is taking on the leadership of Ogilvy's customer experience and commerce capabilities across the region.
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MAM | Media And Advertising
Havas Group India appoints Priyanka Mehra as director marketing and communications
Havas Group India has appointed Priyanka Mehra as director marketing and communications. The appointment is in line with unifying communications across all disciplines under the Havas Group umbrella. Her remit includes working with the senior leadership in India and the regional communications team to elevate brand reputation and awareness along with managing key strategic tie-ups in line with the Group's "Together" strategy.
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  Television | TV Channels
  Sony Entertainment Television leads urban areas in week 2 of BARC
  iWorld | OTT
  Netflix raises US prices for the first time since 2017
  Television | TV Channels
  Zapak and Cartoon Network India partner to launch 'Ben 10 - Alien Run' mobile game
  Television | TV Channels
  Viacom18 introduces VIACUBS - a day care facility for employees' children
Television | TV Channels
No changes in Marathi, Telugu segments in BARC data week 2
Regulators | MIB
MIB gives licences to 5 new channels
Television | TV Channels
Dettol topples Trivago from top spot in BARC week 2 of 2019
- The digital Ad Industry is Officially Out of Ideas
- Kia bypasses celebs for its Super Bowl ad, will tout a scholarship program

Source: Ad Ageindia

- Coalition for Better Ads to adopt better ads standards worldwide to improve consumer experience 0nline

Source: ET Brandequity

- With ad tender nod, MC to make over Rs 27cr annually

Source: TOI

- The Growing Problem Of Fake Paid Ads On Google

Source: BQ

- Sorrell's S4 Capital seeks more deals in digital-only drive

Source: BS

- 'Indian advertising market to cross $10 billion mark in 2019'

Source: The Hindu Businessline

- Forget Gillette controversy, Kat Timpf sounds off on how ads shame women
- Avon apologizes for body shaming 'dimples' ad after social media backlash

Source: Fox News

- Amazon Knows What You Buy. And It's Building a Big Ad Business From It.

Source: NY Times

- AT&T resumes advertising on YouTube after brand safety crisis

Source: The Drum

- What Gillette Could Learn From CSR Ads In The Super Bowl

Source: Forbes

- 'Confused': Gillette ad a symptom of an industry in crisis

Source: SMH

- New Zealand the solution to Australia's problems in MLA's annual summer ad

Source: Ad News

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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