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| MAM | Marketing |
| What agencies find lacking in a brand's communication brief |
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Some may say that advertising is dead while some may refute the claim. However, what definitely is not dead is the agency-client relationship, which is built of sour-and-sweet tractions and successes. Anyone would agree that there have been as many unsuccessful campaigns as there have been successful ones.
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| Television | TV Channels |
| Trivago back as top brand in BARC week 49 ranking
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The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 30 November 2019 to 6 December 2019
The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 49 of 2019.
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| MAM | Marketing |
| Gemius Design Studio wins creative, digital mandate for 'The Secret Ingredient' |
Gemius Design Studio- 360 Degree marketing and branding agency won a creative digital mandate for 100 per cent natural and organic beauty brand 'The Secret Ingredient.' The mandate includes building brand awareness and strengthening the brand's market presence by highlighting its existing and upcoming product innovations and building a strong digital community.
The mandate was won after a multi-agency pitch.
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