15 October 2018 | Volume 7 Issue No:67   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
     
 
 
Television | TV Channels
Lizol tops chart; P&G makes comeback in BARC week 40
The Broadcast Audience Research Council (BARC) India has released its data for last week's top advertisers and brands between 29 September-5 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
 
Mam | Marketing
ITC re-launches face cream Charmis with Kajol
Face cream Charmis has been around for over eight decades and now ITC has given the product a fresh new look. A new TV campaign that captures the values and essence of the brand - 'Achchaai Jo Chehre Par Nazar Aaye' has been rolled out to celebrate the goodness, painstakingly nurtured and instilled in children by every mother.
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Mam | Media and Advertising
StayUncle opens hotel rooms for LGBTQ
Hotel booking website Stay Uncle has launched a unique marketing campaign to address the problem of hotel booking for the LGBTQ community. To reach out to the masses and spread awareness about the problem StayUncle created an ad, which showcased a gay couple walking into a hotel to book a room and how people around judge them.
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Mam | Marketing
Enormous Brands strengthens leadership at Gurgaon office
Enormous Brands has bolstered its northern operations with significant appointments across all disciplines. The agency has hired Prateek Suri as creative head Gurgaon. He joins from Publicis India where he was a creative director. He will report to Enormous managing partner Ashish Khazanchi.
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Mam | Marketing
Saregama Caravan asks to ditch the 'Shor' this Diwali
Diwali is many things to us. Homecomings, get-togethers, celebrations, gifts, lights, sweets, and shared joy. Diwali advertising over the years has been high decibel and mostly about deals. Synthetic families wearing silk garments and plastic smiles are seen in almost every Diwali ad.
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Mam | Media and Advertising
Tanishq launches new campaign for Diwali
Jewellery brand, Tanishq has introduced an exquisite collection - Utsava - an enchanting range that showcases the rich culture and beauty of our country, encapsulating the true essence of the festival of lights.
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Regulators | TDSAT
TDSAT asks SPN, Tata Sky to reach an agreement in 4 weeks
 
iWorld | Telecom
Import tariffs hike to hurt telcos' network expansion: Report
 
 
Mam | Marketing
The stage is set for WPP's 'Date with Data' - a day-long data summit  
 
 
Television | TV Channels
Bengali, Kannada markets maintain status quo in BARC week 40
 
iWorld | Social Media
No internet shutdown in India confirms Cyber Security official
 
Television | TV Channels
Aaj Tak maintains lead across every Hindi news genre in BARC week 40
 
   
- Twitter reinvents itself as agent of change in #MeToo era
- NYC Democrat joins wave of veterans aiming to flip the House

Source: ET

   
- Shanina Shaik shakes things up with an acting gig, Etihad Airways ad

Source: The Rahnuma

   
- Dish TV appoints Ranveer Singh as its new brand ambassador ahead of festive season

Source: Orissadiary

   
- 'Any form of harassment is not okay': Women leaders in advertising industry write open letter

Source: Scroll

   
- Gender sensitive unconventional media campaigns awarded at Laadli Media Awards

Source: DC

   
- Fewer affected, but Facebook data breach worse than once thought

Source: Indian Express

   
- Online sales of large appliances to hit $1 billion this year

Source: Live Mint

   
 
- Amazon Vs Best Buy Ad Preview: Best 'Black Friday' 2018 Deals

Source: Forbes

   
- Controversial Organ Donor Ad Channels The Life Of Brian's Crucifixion

Source: B&T

   
- Republicans didn't run a single TV ad in 16 key races during first week in October

Source: CNN

   
- Berlei ad cleared despite claims of violence against women

Source: Ad News

   
- "We Need More Flowers" Proves The Most Colourful, Upbeat Ad Of 2018

Source: B&T

   
- Pre-existing conditions ad inflames Casey, Barletta race

Source: MRT

   
- Former WIN boss George Papadopoulos launches ad trading platform, Adfomo

Source: Mumbrella

   
- Health care disappears from some campaign ads

Source: NBC News

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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