Brands
Pepperfry partners Quikr to grow its furniture exchange program
MUMBAI: Furniture startup Pepperfry.com has announced its tie-up with Quikr – the classifieds digital platform, to bolster its furniture exchange program. Launched recently in Delhi, Gurugram, Noida, Bengaluru and Mumbai, Pepperfry is extending the Furniture Exchange Program to consumers in Hyderabad and Pune.
The program serves as a convenient alternative for consumers seeking avenues to replace their old furniture and avail a good value for it. Customers can exchange their old furniture within 48 hours of placing a request on Pepperfry.com.
Customers can sell their old furniture to Quikr in exchange for Pepperfry gift cards. These gift cards are redeemable against purchases made on Pepperfry.com and can be clubbed with the other offers running on the website. Pepperfry customers stand to benefit from this service by receiving a fair value for their old furniture to refresh their interior spaces. This service is available on a wide range of furniture pieces like beds, sofas, dining sets, tables, storage and office chairs.
In order to avail the service, Pepperfry customers can fill up an online form by clicking on the link ‘Furniture Exchange’ program and choose the option to sell on Quikr. The Quikr team will then evaluate, offer fair market price and pick-up the furniture after sale.
Pepperfry vice president and business head of furniture category Hussaine Kesury says, “As a leader in furniture and home segment, Pepperfry is committed to providing hassle-free shopping experiences to our customers. The Furniture Exchange program is a key step in that direction. Having launched the program in September and its success so far, we are excited to partner with Quikr exclusively to service the additional cities of Pune and Hyderabad.”
He further adds, “Given the interesting consumer mix of online savvy and start-up professionals in Hyderabad and Pune, these cities were an apparent choice for us to extend our Furniture Exchange program. We look forward to offering new and improved ways for consumers to shop for home and furniture products on Pepperfry and provide the best and fair value for their old furniture.”
Quikr Bazaar VP Sarath Chandra Gudlavalleti mentions, “Through Furniture Exchange Program we are able to provide one channel to consumers who want to buy or sell their furniture at the best price when they are looking to upgrade their lifestyle. On top of it, our pioneering doorstep service is able to close the transaction with hassle-free logistics across the country.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
