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The year belonged
to the plain Jane who overshadowed the diva. It also belonged
to a slew of programming innovations that sank without a
trace, unable to face up to the stiff competition offered
by the family drama opiates on primetime. A few experiments
clicked, only to be followed by cheap imitations, which
naturally, flopped.
Regional television continued to churn out quality software,
but on the national horizon, weepy soap sagas continued
to hold their own, although viewer fatigue is gradually
seeping in.
Not many touched the reality genre, scorched by the aftereffects
of the Madhuri Dixit anchored 2002 bloomer Kahin Na Kahin
Koi Hai. Shows for children did surface sporadically,
but none left a mark. No satire, no subtle comedy, no science
fiction.
Some thrillers which did reasonably well, but were nothing
to write home about.
And an adaptation called Jassi, which may just turn
the tide for programming in the coming year.
Sigh, nothing, nothing really that you would have pined
for had you missed an episode.
THE TOP DOGS
Jassi
belongs to the top of the heap and generated the most
media noise. But the surprise package prize should go to
Star Plus' Kaahin To Hogaa, another Balaji late night
soap with more doe eyed damsels and one hunk who was immediately
noticed for his looks. Kaahin... looks like turning
out to be the real "lambi race ka ghoda" and was
a surprise winner although cast in the 11 pm slot.
As for an ambitious launch Saara Akash has just
about managed to stay within the top 20 in the ratings game.
Thanks probably to Star Plus loyal viewership.
Kahaani Ghar Ghar Kii and Kkusum were both
forced to take 20 odd year leaps to fight viewer ennui and
generate some interest. Not that Kahaani needed it
desperately, it still stayed within the Top 10.
One show from the regional channels, Alpha Marathi deserves
mention here. Ghadlay Bighadlay, a daily spoof on
topical, particularly political issues, was fetching good
TRPs in the range of 1.0 in the first week of launch in
December. But what really got it the eyeballs was the episode
on 22 August which resulted in the Zee offices being attacked
by Chhagan Bhujbal's supporters and later to the deputy
Maharashtra chief minister's resignation. One of the few
programmes that could shake viewers out of their lethargy.
Extraaa
Innings, Max's masterstroke got even those completely
disinterested in cricket to log on to Mandira's chatter
and discuss her clothes.
ChausathPanne was a programming experiment that did
not do badly. The first series, Dil Na Jaane Kyon,
did fairly well and the second Manshaa did so well
that the channel has been tempted to convert it into a daily.
Inspired, Zee is trying different tracks like the mini series
Kabhie Kabhie too. Initial reports, not bad.
Kya
Haadsa Kya Haqeeqat, strictly speaking, a 2002 entry,
but blossomed in 2003 when the story was tweaked with a
supernatural angle to it. It bolstered Sony's weekend programming
quite a bit and reinstated faith in Balaji, which had delivered
duds like Kahaani Terri Merri and the revamped Kutumb.
THE DUDS
Karishma
- The Miracles of Destiny, which promised the biggest
blockbuster on television this year, but put everyone to
sleep in the first episode itself. Nobody missed the second
episode when the court granted Barbara Bradford a stay on
the serial. When it started again, even the re-painted trains
and outsized hoardings could pull in the viewers.
Kahaani
Terri Merri, which Sony too went to town claiming it
had the 'biggest programming event of the year', had nothing
to show for itself apart from lavish sets, a pronounced
Bengali accent and overdone actors. The show that had replaced
Kutumb in January collapsed, and Sony stuck to its
policy of pulling out duds rather than revamp them a la
Star Plus.
Naam
Gum Jayega replaced KTM yet suffered the same
fate. A story of two girls belonging to differing religions
who get interchanged at birth, the show had good acting,
a good storyline. But when, fearing public outcry against
the political stances taken by some characters, the channel
changed tracks to become a me-too romance, viewers tuned
off. No one noticed when NGJ was brought to an abrupt
end.
Kashmeer,
another New Year offering, had political shades that
probably got those in power slightly hot under the collar.
Big names like Farouque Sheikh roped in were unceremoniously
dumped when the show was pulled off air after 17 episodes.
Star Plus then maintained it had never planned to pull the
weekly show for too long anyway.
Pyar Zindagi Hai, Zee thought it had an ace with
this one, with Rakhi (Sweety of Hum Paanch) Tandon
producing and acting in this comedy show that commenced
airing in March. Now, no one call really recall even one
episode. Or for that matter, recall when it wound up.
Force
1, another of Sony's brave experiments, except that
the timing collided with the World Cup. The story of a highly
evolved commando unit that reports directly to the prime
minister's office and deals with issues of national importance
and security like battling international assassins and protecting
the nation's leaders would have held viewer interest, particularly
as it also had Mandira Bedi in its ranks. But the mini series
bombed, and Sony did not bother to revive the slot.
Kambakht
Ishq was Zee's equivalent of Force 1. This was
a month end slot for a telefilm in the thriller genre. Zee
carried on the effort gamely for two or three months, then
gave up and went back to usual weekend programming. No one
missed it.
Aktion
Unlimited... Josh was a cop-robber 13-epsiode action
routine - "the biggest and the boldest show" as
a press release from Star said, Rs 1.5 million was paid
per episode (there was even talk that it was as high as
Rs 4 million per episode). But viewers did not really take
to muscle flexing Salil Ankola and company. That the storyline
was ho hummight have had a role to play in this. The channel
may not admit it, but the failure of Josh was a blow
to the Star Plus ego.
So was Vishwas, a social thriller from Zee stable
in the afternoon slot, which didn't catch much attention.
THEY NEVER HAPPENED
*Grooves, Sahara's a song and dance talent
search
*Humari Bahu starring ace film actor Sridevi. This
one's coming as Shara's big show for 2004 though.
*Kanhaiya, Zee's family show is still stuck
in legal troubles
*Raja Mukerji's Pratima for Sahara
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