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Television | TV Channels |
Regional to be at the forefront of content |
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The regional space in India is the new target for everyone. But what exactly is it that pulls content creators to divide themselves into India's varied languages and will this fad stay in the future, too? The question was discussed in a FICCI Frames 2018 session titled 'regional is the new mass media.'
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iWorld | VOD |
Vice Media to launch Vice India on April 2 |
New York-based millennial-targeted media brand Vice Media is all set to mark its presence in the Indian entertainment industry with Vice India on 2 April 2018. Hosi Simon, the CEO of Vice Media Asia Pacific, announced the launch date in Mumbai on the third day of FICCI Frames 2018.
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Television | TV Channels |
BARC partners Airtel Digital TV for return path data |
Taking a big step towards using return path data (RPD) for TV viewership measurement, BARC India has tied up with Airtel Digital TV, Airtel's DTH arm, for including its subscriber homes into the BARC India RPD panel. This partnership will provide a fillip to BARC India's plan of scaling up panel homes to multiples of the mandated 50,000.
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Television | TV Channels |
Discovery Communications completes Scripps acquisition |
Discovery Communications has completed the acquisition of Scripps Networks Interactive and the combined company will be officially known as Discovery, Inc. “The name change to Discovery, Inc. demonstrates a new focus on growth in the areas at which Discovery excels.
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