StratosAudio, Motorola and Hyundai Autonet are working to develop and demonstrate a competitively priced interactive receiver and broadcast system with content identification and one-button purchase capabilities by September 2003. Motorola''s Semiconductor Products Sector creates DigitalDNA™ system-on-chip solutions for a connected world.

Motorola, Inc.’s Semiconductor Products Sector is pairing its Symphony™ digital radio chipset with capabilities from other technology and manufacturing innovators to deliver an in-vehicle interactive radio. This version promises to bring consumers more services and broadcasters more revenue.

With the interactive Symphony digital radio, consumers can expect to experience great digital-quality sound with enhanced home stereo features; in addition to identification, real-time response, purchase and digital download of on-air events. Broadcasters can expect to recognize increased ad revenue and listener loyalty with minimal equipment change and capital investment.

StratosAudio, an interactive broadcast radio service provider, gives listeners a means to respond to on-air content – making purchases and requesting more information at the press of a button.

The StratosAudio Broadcast Management Software (SABMS) is designed to provide instant in-vehicle access to advertised discounts and premiums; music information, listener voting, traffic alerts and more; with follow-up via mobile phone and the Internet.

StratosAudio’s SABMS is designed to extend the reach of digital content to the vehicle. Listeners can respond while in transit or hours later by reviewing on-air events cached in the radio’s memory. They can buy music from major record label catalogs with hundreds of thousands of digital tracks available. These tracks may be downloaded to a PC and burned on a CD.

Real-time online reporting based on listener participation gives broadcasters and their customers precise feedback on demographic response. The interactive Symphony digital radio offers the potential for a more intimate relationship with a greater number of key listeners and the opportunity to target advertising.

From an investment perspective, the costs are minimal. An average broadcaster may spend up to $3,000 to acquire an RDS/RBDS (radio data system/radio broadcast data system) encoder. SABMS is designed to deliver a real-time playlist data feed to the RDS encoder for identification of on-air content in addition to data population of the station Web site, mobile devices and interactive Symphony digital radio receivers.

Broadcasters who participate in the promotion of StratosAudio’s interactive services will receive a free SABMS license.

StratosAudio will partner Hyundai Autonet (HACO), a leading supplier of automotive electronics and long time Motorola customer, that is manufacturing the interactive Symphony digital radios currently in development.