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California based National Semiconductor is demonstrating
the newest and hottest streaming technologies for Information
Appliances (IA's) at CeBIT 2002. The event is taking place
from 13-20 March in Hannover, Germany.
National Semiconductor claims to be the premier analog company
driving the information age. Products from Philips, DT Research
and Sigma Designs will showcase the streaming capabilities
of the company's Geode processors paired with media processors
based on the TriMedia core or decoders from Sigma Designs.
Now IAs will be able to deliver streaming video and interactive
Internet content. This is a function that till now has required
the high power and high cost of technology developed for
the PC.
In an official release the company claims that the ability
to deliver streaming media on the Geode platforms has enhanced
the flexibility and variety of services it can deliver to
customers.
The release informs that early generations of IAs were challenged
by the inability to stream video or process graphic-intensive
content. The company claims to have invested in streaming
media processing as a primary strategy to grow the IA market
in Europe and America.
The company claims that advances in streaming media technologies
are critical for the three IA market segments it supports
with its Geode processors -- thin clients, set-top boxes
and consumer access devices.
In the thin client market, corporate customers will be able
to offer more graphic-intensive content for such programs
as computer-based training, corporate communications and
Internet content. Specific vertical market applications,
such as education software curriculum or advertisements
on retail point-of-sale kiosks, are better served by the
ability to play graphic-intensive software plug-ins the
release states.
Advances in MPEG-4 technology are allowing true consumer-quality
video and audio entertainment-on-demand to be streamed with
traditional broadcast content over the existing cable and
DSL broadband infrastructure to a set-top box. The video
files can be stored on the hard drive of a set-top box for
viewing on the television, later playback or distribution
to other client devices around the house. Data in MPEG-4
format is compressed to a smaller size than other file formats,
allowing it to travel over a narrower broadband space than
other video files and allowing more content to be stored
on hard drives for on-demand access.
Cable service providers also can take advantage of the increased
compression efficiency of MPEG-4 by significantly increasing
the channel carrying capacity of their networks. In Germany
the company is demonstrating streaming MPEG-4 at varying
bit-rates.
Streaming media capability for non-PC devices will help
deliver a PC Internet experience to the consumer in compelling
form-factors at compelling prices. On consumer access devices,
such as a WebPAD appliance, streaming media also gives consumers
the ability to access entertainment-on-demand. The company
will display Philips E-Tablet. The product which is powered
by the Geode SC3200 and CS1311 devices allows wireless streaming
of Windows Media technology.
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