Snapshot
of Consumer Durables advertising on TV in H1 2008
(2
September, 2008) |
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 Key
Findings:
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TV advertising of Consumer Durables increased by 14 per cent during H1 2008 compared
to same period in 2006.
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'Air Conditioners' garnered 22 per cent share of overall Consumer Durables advertising
on TV during H1 2008.
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'HUL' was the Top player in Consumer Durables advertising on TV during H1 2008.
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'Samsung Bio Sleep' topped the chart of new Consumer Durable brands advertised
on TV during H1 2008.
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'Preity Zinta' was the Top celebrity endorsing Consumer Durable brands on TV during
H1 2008.
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| Volume
Growth of Consumer Durable brands on TV. |
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Compared to H1 2006, maximum growth in TV advertising volumes of Consumer Durables
was observed during H1 2007.
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During H1 2008, 7 per cent drop in TV advertising of Consumer Durables on TV compared
to H1 2007.
Share
of Sub Categories of Consumer Durables on TV during H1 2008. |
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Top 10 sub categories share aggregates to 82 per cent of overall Consumer Durables
advertising on TV during H1 2008.
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'Air Conditioners', 'Water Purifiers/Filters' and 'Refrigerators' Top three sub
categories of Consumer Durables, together contributed for 49 per cent share on
TV during H1 2008.
Growth
in Sub Categories of Consumer Durables on TV during H1 2008. |
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Compared to H1 2007, maximum advertising growth in sub categories of Consumer
Durables on TV was recorded for 'Microwave Ovens' followed by 'Non Stick Cookwares'
and 'Portable Gensets' during H1 2008.
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Top
Key players of Consumer Durables on TV during H1 2008. |
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'HUL', 'Samsung India Electronics Ltd' and 'LG Electronics India Ltd' were the
Top three players in Consumer Durables advertising on TV during H1 2008.
New
Consumer Durable brands launched on TV during H1 2008. |
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- The
Top 10 list of new Consumer Durable brands advertised on TV comprised of four
brands of 'Air Conditioners' and two each of 'Television Sets' and 'Refrigerators'
during H1 2008.
- 'Samsung
Bio Sleep', 'LG Frost Free Refrigerator' and 'Samsung Series 6 LCD TV' were the
Top three new Consumer Durable brands on TV during H1 2008.
Celebrity
endorsing Consumer Durable brands on TV during H1 2008. |
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'Preity Zinta', 'Ajay Devgan' and 'Kajol' were the Top three celebrities endorsing
Consumer Durable brands on TV during H1 2008.
Watch
out for forthcoming interesting analyses in future. |
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| (Analysis from AdEx India - A Division of TAM Media Research) |
