Overview
of Skin Care products advertising on TV during Q1 2008
(6 May, 2008) |
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Key
Findings:
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68 per cent growth in advertising volumes of Skin Care
category on TV during Q1 '08 compared to Q1 '07.
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'Fairness creams' lead in Skin Care category advertising
on TV during Q1 '08.
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'Acne Preparations' has been the fastest growing segments
of Skin Care category during Q1 '08 compared to Q1 '07.
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'Ponds India' topped the advertisers list of Skin Care
category on TV during Q1 '08.
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'Ponds Flawless White' lead the new brand launches under
Skin Care category on TV during Q1 '08.
Note:
The Analysis of Skin Care category does not include brands
of Toilet Soaps/Liquids and Talcum/Prickly Heat powders.
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Volume
Growth of Skin Care category on TV.
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Compared to Q1 '07, Skin Care category advertising witnessed
a rise of 68 per cent on TV during Q1 '08.
Contribution
of Segments of Skin Care on TV during Q1 '08.
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During Q1 '08, with 28 per cent share 'Fairness Creams'
was at number one position under Skin Care category on
TV followed by 'Face Creams' and 'Moisturising Lotion/Creams'
with 19 per cent and 15 per cent share respectively.
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Top three segments of Skin Care category accounted for
60 per cent share on TV during Q1 '08.
Fastest
Growing Segments of Skin Care on TV during Q1'08.
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Among all the segments of Skin Care category 'Acne Preparation'
recorded maximum growth in its advertising volumes during
Q1 '08 over Q1 '07.
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During Q1 '08, 'Face pack/Astringents/Mask' and 'Range
of Skin Care Products' were the second and third fastest
growing segment under Skin Care category compared to Q1
'07.
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Top
Advertisers of Skin Care on TV during Q1 '08.
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'Ponds',' L'Oreal India Pvt Ltd' and 'Hindustan Unilever
Ltd' were the Top three advertiser under the Skin Care
category on TV in Q1 '08.
Top
New Brands of Skin Care category on TV.
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Top 10 list of new Skin care products saw two brands of
'Petroleum Jelly' and 'Moisturising Lotion/Creams' during
Q1'08.
Growth
in Advertising Frequency of Skin Care brands on TV during
Q1 '08.
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Advertising of Skin Care brands per day on TV saw a rise
of 61 per cent during Q1'08 compared same period in 2007.
Overview
of Skin Care advertising on TV in the Year 2007.
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23 per cent growth in Skin Care advertising on TV during
2007 compared to 2006.
- Skin
Care brands advertised more during the last quarter of
2007 and 2006.
Watch
out for forthcoming interesting analyses in future.
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| (Analysis from AdEx India - A Division of TAM Media Research) |
