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CAS
(conditional access system) is almost dead. Long live
CAS!
But,
throughout the entire saga, the posturing that has
taken place on CAS till now and the role of the government,
the arbiter, leaves many a question unanswered. It
also throws up telling a tale of the ineptness of
the Indian policy-makers and the politicians, too,
in dealing with issues related to new technology and
the resultant new regime.
After
almost an year of deliberating on the various finer
points of CAS, the industry and the government are
still groping in almost darkness. Leave aside the
political pressure - which is anyway debatable and
dubious and would be discussed later here - but the
ham-handed way addressability has been handled will
make many ask the question whether a country like
India is really capable of handling a change.
Yesterday,
when the information and broadcasting (I&B) minister
Ravi Shankar Prasad lamely explained that despite
CAS being a consumer-friendly move, it has become
an avoidable and unnecessary political issue, it reflected
the coalition government's inability to stand up to
pressures from diverse quarters.
If
CAS was a consumer friendly move, why couldn't the
government make the pay channels come out with individual
pricing to the consumer's liking even after six months
of issuing `threats' that the government "knows
its legal position" on the issue? Just bringing
out advertisements in newspapers and running promos
on the national broadcaster Doordarshan certainly
has not proved to be adequate education for consumers,
it seems. That, it was a non-starter educational move,
can be gauged from the fact that the ruling Bharatiya
Janata Party (BJP), leading the coalition government,
has not been able to convince its own cadre, which
prides itself for discipline.
They
say 'charity begins at home' and the BJP should have
known it. Many senior leaders from the BJP itself,
including former Delhi chief minister Madan Lal Khurana
who is making a grab for the post again in the ensuing
elections later this year, have been against CAS.
Is it an indicator that, probably, former I&B
minister Sushma Swaraj had more charisma and political
strength? Otherwise, what could be the possible explanation
of the CAS issue getting steam-rolled through Parliament
in the face of stiff competition from other political
parties like the Congress and the Left-oriented ones
last year.
When
government sources indicated that Prasad had to "give
in to the wishes of the elders of the party"
at yesterday's meeting, chaired by Prime Minister
Atal Behari Vajpayee, it became apparent that the
elders had anyway decided to abandon CAS; at least
in Delhi where the BJP is desperately trying to wrest
power from the Congress.
Having
deferred implementation of CAS in Delhi, the government
has also lost the moral authority to try making the
other metros of Kolkata, Chennai and Mumbai go ahead
with CAS from 1 September. No wonder, the vocal Shiv
Sena member of Parliament, Sanjay Nirupam, yesterday
dared Prasad and the government to try rollout CAS
in Mumbai - already battered by bomb blasts and fear.
"I have told him (Prasad), first implement CAS
in Patna (the I&B minister's hometown in the almost
lawless state of Bihar) and then try Mumbai,"
a seemingly pleased Nirupam thundered whose party
wields immense clout in Mumbai.
And,
why would politicians of all hues, mostly ill informed
on addressability, join issues with the government
on CAS? It makes for popular politics. In India, better
governance means, populist measures; the economy and
the effect on it of such measures be damned.
Imagine
Khurana mouthing words like "CAS would effect
the common man." Even when the cable operators
of West Delhi, where Khurana's so-called vote bank
constituency falls, had petitioned him that in the
long run CAS would be good for the industry and also
for the consumer. Moreover, in the first phase, CAS
was not being rolled out in West Delhi at all.
Khurana's
political excuse had been that if Delhi chief minister
Sheila Dikshit can be asked to stop bandying around
CAS as an election issue, he'd also stop making it
a poll issue. This he had conveyed to Prasad and the
BJP's top brass umpteen time.
This
brings us to the industry, which also cannot be spared
the blame for wasting so many man-hours and the resultant
financial implications of importing set-top boxes
that would have been needed to access pay channels
as per a government mandate. What would happen to
those boxes now already in the country?
Would
they be accepted if CAS is rolled out in other metros
and even in Delhi sometime? What would the politicians
and government do if the cable ops raise cable subscription
fee as a backlash to yesterday's government decision?
Without
going into specifics, it would suffice to say that
the reason for politicians taking positions on CAS
is the result of lobbying and counter-lobbying by
various sections of the broadcast and cable industry.
If these pressure tactics had not been applied, CAS,
like any other technology issue, would have got implemented
and evolved on its own over a period of time - initial
hiccups notwithstanding.
Though,
we are not getting into the merit or demerit of addressability
as a system here --- after all, a new technology and
a new regime would face initial resistance --- but
if the lesson learnt from CAS can be used as a yardstick,
then it can mean it'd be difficult to introduce any
new technology in the country.
The
`rollback government' --- a sobriquet earned because
of the oscillating stand taken on various issues like
petroleum pricing during its yet-to-end five-year
tenure --- has again proved that in populist politics,
anything goes.
Also
read:
One CAS deadline
gone, will the next go the same way?
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