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The
man behind the channel, which stood out from
the clutter and carved a niche for itself with
humour and current affairs as its USP. Office
Office, Public Hai Sab Janti Hai, Shriman Shrimati,
Sab Chalta Hai, Akting Akting and Yes
Boss amongst others.
Viewers get the content they deserve
We have definitely progressed technically but
conceptwise we've gone back in time. But viewers
continue to go with the popular soaps and are
not ready to try out something new. It's like
we get the government we deserve so we get the
content we deserve.
But
ultimately it's the viewers' choice.
TRPs
are a Big Question mark?
TRPs are also a big question mark because I
have never seen anywhere in the world the same
soap retaining the same numbers for so many
years. The research agency is doing its work
properly but it seems to be a very difficult
task. The way the meters are located it doesn't
give a true picture of who's watching what.
 There
should be more qualitative research which will
help advertisers who have the purchasing power.
The meters are mostly placed in the downmarket
areas so for the niche channels one doesn't
get an idea of the people watching the programmes.
The agency is doing its work professionally
but its very difficult I suppose.
Overall,
I feel viewers are fed up of the same stuff
being generated but its not reflected in the
ratings.
 Personal
likes, dislikes - Landmark shows
Hum Log, Yeh Jo hai Zindagi and Buniyaad,
then Commander which was the first Hindi
serial on the world's first satellite Hindi
programme and ran for three years. Antakshari,
Kyunki, KBC, Office Office, which is
definitely extraordinary content and we have
won 50 awards for it.
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We
will stick to our niche, which is comedy.
The position in the market has now been
well accepted and in a month we will be
hiving off the news and current affairs
as a different channel. Though it won't
be a live news channel, but we promise
to create our own niche. Till then its
all about comedy and kids. In the mid-80s
we were the first ones to understand the
genre of comedy.
Programmes like Shriman Shrimati were
definitely a milestone Even the repeats
of it are still appreciated.
We
continue to go by our gut feel as far
as programming goes. Our target audience
is SEC A, A+ who are well-to-do, and don't
have the time for appointment viewing.
For comedy serials continuity doesn't
matter. We get quality eyeballs. Some
of the programmes that we have tried out
probably stand out from the clutter.
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