Indiantelevision.com's Kidology Special Report
 
Tooning on the worldwide web
(23 November 2005 8:00 pm)
 
Website Traffic

While Tam India tracks the television rating points (TRPs) for these shows, there is no credible data or industry body that tracks website traffic.

However, if one were to go by the numbers that a web traffic ranking website - www.alexa.com - throws up; Cartoon Network's site would be number one with a rank of 38,048; Nick's website is on the second spot with a rank of 66,987. Disney India's website with a rank of 94,830 is on the third spot and that of Animax is on the fourth. On the other hand, Hungama TV's website has a long way to go as far as its popularity is concerned.
 
 

Krishnani offers, "As per our last data, in September there were about nine million page views for the site." On the other hand, Shah says that the Disney site gets just under one million page views a month. "We get over 88,000 visitors every month," he adds.

"Animax has four region specific websites (Southeast Asia, South Asia, Taiwan and Hong Kong). On an average, all four websites achieve about 2.5 million page views a month," said Tsui.

What lies ahead on the web?

A primary need for all kids is to have a sense of belonging. Keeping this in mind, some international websites targeted at kids offer community chat areas, where kids can chat to friends online. They can also discuss topical issues of the shows through bulletin boards and chats. Nickelodeon UK has launched one such community chat area with Prism Entertainment. These chat areas are monitored by a third party agency so as to keep a check on the kind of material that is posted.

In India, however, except for Hungama TV, kids channels are not looking at this feature immediately. "Hungamatv.com is planning to add-on to this template by introducing an interactive platform for kids, online. Not only will it contain games around popular shows but will also have discussion boards as well as blogs."

While Animax is open to having a chat area if consumer feedback shows a demand for it; Cartoon Network is not looking at developing a community chat area currently.

On the other hand, Disney too has no immediate plans of exploring this idea since "controlling and moderating the participants and what they write needs to be carefully handled to ensure that parental advocacy is maintained. We have a responsibility to families and children in India to ensure that everything on our platforms is suitable for families and children," informs Shah.

Nick has a blog section on their site where kids can leave messages for each other in the guestbooks. "Due to security and safety reasons, we have yet to introduce online chat rooms. However we are testing several systems to see which one meets our stringent requirements," says Tan.

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(Top Banner Picture designed by: Jay Hasija.
Other picture courtesy: www.gettyimages.com, www.users.telenet.be, www.disneyin.com, www.cartoonnetworkindia.com, www.nicksplat.com)
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