"As the site is primarily targeted at kids, we try and make sure that navigation is as user friendly as possible, so kids can readily access games and information. Special features such as current contests, new shows and games are highlighted prominently on the main page," said Krishnani.

Nick has limited the navigation to a maximum of three levels. "The graphic elements are also kept 'light' to shorten downloading time. The staple and featured sections are highlighted as 'hotlinks' at the bottom of every page. We also get kids to voice out what improvements they would like to see in the website," said Tan.

Disney too goes the Nick way as far as the three levels of navigation are concerned. "Quick links and short cuts have been deliberately designed to ensure that everything is not more than three clicks away. The copy too is child friendly. The do's and don'ts are clearly spelled out and since the primary audience of the sites is kids, we ensure that the links and instructions are all visually cued. We use text only as visual support or only when there is no visual alternative. Special care is also taken to design the site such that it loads quickly keeping kids' short attention span in mind," explains Shah.

Animax has a feature on its website where kids can search for programs either by date, time or title. The current month's key highlights are located in the center of the homepage with the relevant trailers easily available for viewing. "The key to making the site easily navigable is to keep the information source consistent. That way, viewers will know where to go straight away when they log on," says Tsui.

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