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 She
has been the woman behind a range of shows like
Antakshari, Tara, Banegi Apni Baat, Campus,
Philips Top 10, Zee Horror Show, Hasratein,
Hum Paanch, Sailaab, Amanat, TVS SaReGaMa,
and Purush Shetra amongst others.
Content
remains the main driver
TV is a progressive medium and content is basically
the driver. But there are other factors which
are also the differentiating factors. Now, as
far as SaharaOne goes, it is all about getting
all the differentiators together and moving
ahead.
 On
Different Genres
The time for comedy, thrillers and mythology
has gone. Now, there seems to be more emphasis
on dailies as the year gone by has shown. Overall,
General Entertainment channels continue to depend
on some bankable fare.
On
TV Research
A lot more research needs to be done on why
viewers watch something or don't watch something.
We need to relook at the concept of appointment
viewing, frequency viewing casual viewing in
a changing scenario with variables like multiple
TV sets and other variables.
At SaharaOne we always go research of course
the whole team looks at programming with a professional
attitude
Evolved
or Regressed?
Well, we can't say a yes or a no for this. In
terms of the concepts we are progressing but
in terms of representation. So, we are going
by the sindoor-n-saga then we haven't exactly
regressed. As far as general entertainment channels
go progression and regression are a matter of
personal choice. Personal likes and dislikes
do matter in this business. There might be ten
people watching a show and one person not liking
it. But then for all you know that one person
might prove to be right.
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We've
already launched Kamini Damini with
Hema Malini in the lead. We hope to take
the show forward. Last week we've just
launched Ken Ghosh's ADA (Acting
and Dance Academy). We believe that
it is the dreams and aspirations of the
younger Indians that will be reflected
through this. We are hoping to get in
the younger audience with this.
Then
of course we have Dial One and Win
which is anchored by Mandira Bedi. A very
interactive show, which is one of its
kind. Here people have to be just sitting
at home and call up to win prizes.
We are looking at bringing in more interactivity
with a reality show by Miditech. We also
hope to have a huge family drama with
Sooraj Bharjatya.
It's called Rehne Wali Mehlo Ki.
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 Landmark
Shows
I would say Tara, Banegi Apni Baat, Hasretein,
KBC were landmark shows.
Future Scenario
It's becoming increasingly challenging with
so many niche channels in the fray. It's like
being in a large crowd where the aim is to create
a strategy and cannibalise viewership. The aim
is to find the right person for the right idea.
But down the line I would say there would be
few market leaders with further fragmentation
in the market. There will other things like
its happening abroad like video-on-demand and
broadband.
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