Indiantelevision.com's Special Report


India - Sri Lanka Test series economics

(Posted on 17 December 2005)
Parameter
DD
C&S (ESS / Ten Sports)
Live match 30" spots per match day
90
90
Additional live 30" spots due to short breaks
20
20
Pre, Post and Mid spots
30
30
Rate/10sec for live match
Rs 50000
Rs 34000
Rate/10 sec for non live
Rs 20000
Rs 10000
Live spot revenue/ day (in mn)
Rs 16.5
Rs 11.22
Non live spot revenue (in mn)
Rs 1.8
Rs 0.9
Total spot revenue per day (in mn)
Rs 18.3
Rs 12.12
No. of days for three test matches on which revenues calculated
15
12
Total spot revenue from the series
Rs 274.5
Rs 145.44
Revenue from properties (Rs in million)
Action Replay
5
5
Speed Gun
5
5
Scroller
30
20
Super 4
3
3
Super 6
1.5
2.5
Safe Hands
1.5
2.5
Masterblaster
1.5
2.5
Pitch Report
1.5
2.5
Weather Report
1.5
2.5
Fall of Wicket
2
3
Statistics Package
2.5
4
Total property revenue from series (Rs in mn)
55
52.5
Total revenue from the series (Rs in mn)
329.5
197.94

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