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The
'Only Smiles, No tears' entertainment channel SAB TV is raring to
go places. The channel, which has carved a niche for itself with
its humour proposition, is launching six more shows this month.
Speaking to indiantelevision.com, SAB TV president sales and marketing
Kanta Advani said, "There has been a definite increase in viewership
since we took on the humor positioning. We consider the age group
of 15+ females and 25+ males to be the most important to our channel
due to their buying propensity. And frankly, this is the target
group that most advertisers chase."
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| SAB
TV president sales & marketing Kanta Advani |
Elaborating
on the kind of ground promotion strategy undertaken to reposition
the channel, Advani said, "We took on the 'Only Smiles, No
Tears' positioning in May this year and did some good publicity
in print and outdoor. For this round of new programming initiatives
we have again got some great campaigns going in print mainline dailies
nationally, outdoor as well as radio i.e. Radio Mirchi in Mumbai
and Delhi and Win."
Owing
to the channel's genre and popularity a whole lot of new advertisers
have joined the SAB TV gang in the last six months. They are Sansui,
Lexi Pens, Coke, Samsung, ITC, Blowplast, Harry's collection, Airtel,
Hutch, Candico, Relaxo, Gooldlass Nerolac Paints, Shaw Wallace,
Vardhaman Spinning, Ayur Herbal, Bajaj Consumer care, Max New York
Life to name just a few.
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| Will
Shekhar Suman 'Carryy on' the Movers & Shakers magic ? |
The
channel hopes to build on that momentum with the launch of six news
shows. The first is a daily chat show that started today (3 November)
called Carryy on Shekhar hosted by India's talk show king
Shekhar Suman, which airs daily at 10 pm Monday to Thursday. Claimed
to be one of the funniest and savviest shows on television Carryy...
is a fusion of Suman's satirical comments on current events,
tête-à-têtes with hot celebrities and political
debates.
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| Kids' favourite uncle is back on SAB by
popular demand - Anupam Kher onthe sets of 'Say Na Something...' |
Back
by popular demand is the Anupam Kher hosted kids' show Say Na
Something to Anupam Uncle which will air Mondays and Tuesdays
at 8 pm. The third show Sab Kuch Ho Sakta Hai is a non stop
laugh riot hosted Sajid Khan and Suresh Menon.
The
fourth show in the channel's kitty is a sitcom called Shri Sifarashilal.
Starring Deven Bhojani and Bhawana Balsaver (the famous 'Chachi'
of Dekh Bhai Dekh) among others, the serial portrays a common yet
very unique character and his escapades.
Kisi
Se Na Kehna is yet another laugh riot which essays an interesting
character. Last but not the least is a show called Banda Yeh
Bindaas Hai. The show promises to be candid camera at its best.
"Each episode will be completely "gag-packed" and
its canvas - the entire city of Mumbai," quips Advani.
Talking
about the USP of the channel Advani says, "All the above mentioned
shows and some of the ongoing popular ones like Office Office,
Yes Boss and Sahib Biwi Ke Ghulam gives the viewer
different facets of humor."
Advani
feels that if there can be a news channel, a movie channel, a music
channel, why can't there be a predominantly humour channel which
promises laughter and relief all the while to its viewers? Point
taken.
To
view the "time slot performance" powerpoint presentation
compiled by SAB click here:
Prime time is looking up
at SAB
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