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MUMBAI:
There is a certain level of power in radio that comes from its ability
to mould according to the order of the day & needs of listeners.
Radio yet again proved it by displaying a humane and friendly face
in handling Serial Blasts in Jaipur. This Tuesday, when Jaipur was
gripped in the serial bomb blasts tragedy, 94.3 MY FM Jaipur became
the lifeline of Jaipurites, the voice of people, their personal
media of seeking relief as well as seeking a connect with their
near and dear ones, some of whom were seriously affected by the
ghastly incident.
As
soon as the news of blasts started pouring in, 94.3 MY FM's Jaipur
station appealed to people to remain calm & peaceful. With the
incident sinking in, 94.3 MY FM started making announcements to
motivate listeners for Voluntary Blood Donations. 94.3 MY FM Udaipur
station was able to enlist some 120 donors for a particular blood
group which was scarce in Jaipur. Their data was transmitted to
Jaipur and from there to Sawai Mansingh Hospital for necessary actions.
The Jaipur station was also broadcasting its listeners' enquiries
from MY FM's other 16 stations about the welfare of their relatives
and friends.
Sensing
the city's mood, 94.3 MY FM Jaipur switched over to the devotional
numbers to soothe frayed tempers, hurt and pain. At least twenty
listeners from Jodhpur were connected to their loved ones in Jaipur
making enquiry about their welfare. 94.3 MY FM mourned the victims
of mindless terror act by observing 2 minute silence on air, next
morning on June 14, at 9.00 am. The station is exhorting people
on air to lit a candle on 16th May to mourn the departed souls.
Radio's
capability and flexibility to be people's mouthpiece in the moments
of crisis has been proved yet again. Earlier also, during the incessant
rains in Mumbai, radio had played a key role in connecting people
with each other and share their insecurities in the moments of crisis.
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