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MUMBAI:
Leader in the Hindi Movie Genre, Zee Cinema continues to enthrall
movie audiences. The latest ratings of TAM Media Research (HSM,
CS 4+, week 17 and 18) have revealed that Zee Cinema has shown the
highest rise in GRPS in the given period as against other mainline
Hindi channels. The Zee Cinema premiere of Jab We Met, in spite
of being the 5th telecast has garnered a TVR of 2.7 which is higher
than any other Hindi movie premiere during the given week.
Mohan
Gopinath, Business Head, Zee Cinema, says, “The consistent
over-whelming performance of our channel in such a fiercely competitive
scenario indeed demonstrates that we truly understand the entertainment
needs of our viewers’ best. It is our endeavor to continually
provide compelling content with value adds like break content and
contests that are both engaging and entertaining to our loyal audiences.
Keeping the same in mind we will soon be bringing a summer festival
‘Dopahar Zee Cinema Par’ in which we have roped in Darsheel
Safary too!”
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