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MUMBAI:
ColorPlus, India’s leading casual wear brand launched the ‘Xnovation’
range of cotton clothing for men in partnership with XLA™.
The Xnovation range has reinvented cotton for extra comfort by blending
XLA™, a revolutionary fiber from the stable of Dow Fiber Solutions.
Xnovation with XLA™ redefines clothes to enhance the way they
move, look, feel and withstand the rigors of modern living.
ColorPlus
Xnovation offers clothing with Cotton Comfort TO THE POWER OF ‘X’
made from high quality cotton woven with XLA™ Fiber for extra
comfort and superior performance.
Mr.
Vineesh Chadha, Chief Operating Officer, ColorPlus Fashions Ltd.
said, “Our customer analysis told us that there was room for
further improvement on the parameters of softness, color brilliance
& wrinkle free properties of apparel in the Indian market. In
the context of today’s fitted & slimmer silhouettes for
men and women the need for comfort stretch as stress points was
desired. We scanned the latest breakthrough technologies from all
over the world and decided to partner with XLA™, a revolutionary
fiber.”
Mr.
Chadha further added that “XLA™ is an innovative technology
from Dow Fiber Solutions to offer the ultimate look, comfort and
performance desired by Indian consumers. Xnovation collection from
ColorPlus in partnership with XLA™ is available on retail for
men. This collection offers non-iron shirts, mercerized knit polo’s,
Chino trousers, suits and innerwear for men. Xnovation collection
for women also will be on retail soon.”
Mr
Ramki Subramanian, Director, New Businesses, Dow India said, “XLA™
is pleased to partner with ColorPlus, India’s leading casual
wear brand that has a distinct and expressive vision allowing our
fiber to shine through a revolutionary way. The ColorPlus name itself
spells innovation and unusual styling and we pride ourselves in
offering a combination of supreme durability, easy comfort and effortless
style at a premium level.”
Mr
Subramanian further added that, “XLA™ is about longevity
in the life of the garment that keeps its shape, color and great
fit. The XLA™ fiber in the garment dramatically increases the
comfort level by imparting it life long comfort stretch properties.
No stress points build up. The garment adapts to the body shape
keeping you comfortable and relaxed amongst all the pulls and pressures
of modern day life.”
XLA™
is the worlds first olefin-based revolutionary fiber from the stable
of Dow Fiber Solutions. XLA™ fiber has comfort stretch properties
that can withstand very high temperatures (up to 220?).
XLA™
and ColorPlus have worked hand in hand to enhance the look, comfort
and performance of ColorPlus Chinos. The current Process 6030 from
ColorPlus was made compatible to handle the fabric with XLA™
core spun yarn. For this process, the fabric is subjected to the
sub zero temperatures (-33’C) that normally prevail high above
the earth and then put them into ovens where the temperatures reach
levels which are normally experienced deep below the earths surface
(150’C). Such dramatic treatment on fabric serves to enhance
the hand feel & increase color depth and the garment acquires
strong wrinkle defying properties. The process delivers trousers
with a sharp line crease for the pristine look – which stays
till the very end of a hectic day.
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