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MUMBAI:
CNBC-TV18 - India's leading business medium, along with Arena Animation
- the Global leader in Animation Education, presented 'The Golden
Cursor Animation Awards' powered by Animation Xpress.com, at a glittering
award ceremony, which took place in Mumbai. Mr. Tim Mostert, creator
of the 'Speedy' comic strip in South Africa was the chief guest
and Animation Director & Co- Founder of Spark Unlimited, Mr.
Sunil Thankamushy was the guest of honour for the evening.
'The
Golden Cursor Animation Awards' is a path breaking initiative that
has been conceptualized with the objective of enhancing and shaping
the future of the Indian Animation industry and to create a unique
foothold in the international animation arena.
While
commenting on the need for the awards in this space Shilpi Singh,
Senior Manager, CNBC - TV18 said, "Animation in India is currently
riding on two key factors - a large base of highly skilled labour,
and low cost of production. While the industry is gaining prominence
steadily, several important factors such as the government's role
in supporting the animation industry, producing original content
locally, and the importance of training, will steer the industry
to greater heights. India definitely has a lot of advantages and
tremendous potential to develop the animation industry. While the
industry is gaining prominence, The Golden Cursor Animation Awards,
brings to light some of the best work that this industry has projected
in the last few years."
Says
R. Krishnan, Global Head, Arena Animation, "The Indian Animation
Industry has taken off in a big way in the past 3-4 years owing
to the recognition of India's IT expertise, creative skills &
the entrepreneurial drive of companies. In addition to inherent
factors like creative skills, manpower availability and cost advantage,
external factors like growing maturity of animation studios, increase
in number of co-production ventures, development of Intellectual
Property, and the attractive domestic market opportunity have immensely
contributed to this industry's growth."
"Arena
recognized the potential of the Multimedia & Animation over
a decade back & in 1996, embarked on a journey to create and
train professionals to power the industry. Arena has always encouraged
and honed talent & our association with the Golden Cursor Award
is an initiative to give the creative professionals a recognition
in the animation industry." Added Krishnan
'Tech2
and Arena Animation along with CNBC-TV18, and Aptech have instituted
'The Golden Cursor Awards' powered by Animation Express, felicitated
the animation developers in two major categories - professional
and amateur. The Professional entries were further divided sector
wise, which includes films, TV commercials, mobile entertainment,
TV channels and animation games.
The
winners of these awards were chosen after a comprehensive three-stage
process that involved the Indian Animation Industry nominating some
of their best work across categories. Post that, a panel of experts
short listed the top 3-5 nominees in every category and the same
were presented to an eminent jury panel comprising an expert team
of animation experts from The Cell (The network 18 graphics &
animation team), AnimationXpress.com, Editorial team & Tech2
editorial team & experts from Arena Animation, short listed
the entries based on the pre- determined parameters.
Prior
to the awards ceremony, The Golden Cursor Animation Award team devised
an Amateur storytelling contest. The contestants had to tell their
story within 4 frames, each entry was judged on characters, props
and design and story concept. The best story was developed into
a movie, which was executed and showcased at the awards. The winner
Kristofer Paul Mendonca was awarded at the ceremony by our revered
guest Tim Mostert.
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