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MUMBAI:
BBC World, the BBC's commercially-funded international 24-hour news
and information channel, has produced a series of short programmes
entitled Nature's Business, which explore how a company can effectively
apply business strategies and practices gleaned from nature. The
one-minute short programmes are to be sponsored by Suzlon Energy,
marking the launch of their first-ever international corporate campaign,
and will target business decision makers and upscale audiences across
the regions of North America, Europe, Asia Pacific and South Asia.
The series has been on air on BBC World for the last few weeks.
The
six executions of Nature's Business are: Grizzly Bear, Butterflies,
Forest, Birds, Waders and Meadows. Renowned writer and biomimicry
consultant Janine Benyus gives various astounding examples in each
of the vignettes. The illustrations range from how butterflies achieve
feedback and have been known to change their environment accordingly,
to how diversity is critical to the sustainability and survival
of a meadow. The series was filmed in Montana, USA in December 2007.
Seema
Mohapatra, Regional Director - Advertising Sales, South Asia, BBC
Worldwide, says, "We are happy to be the platform Suzlon has
chosen to effectively communicate their core brand message. Some
of BBC World's programming and projects last year have been extremely
successful in creating awareness on the subject of climate change
and sustainable development. With Nature's Business we efficiently
bring out examples from nature that can be applied as key business
practices. "
Vivek
Kher, Vice- President, Corporate Communications, Suzlon says, "Suzlon
is a business built on the principle of sustainable development.
We help harness the limitless power of the wind to power sustainable
development around the world. Our association with BBC World, which
has been building awareness on the challenge of climate change,
reflects this commitment. "
Suzlon
has also sponsored World Business Report on BBC World in Asia Pacific
and North America.
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