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MUMBAI:
With Holi round the corner and everyone getting into the the fun
and frolic zone of the festival of colours. Dhamaal 24, the radio
network of B.A.G Films & Media Ltd has devised a unique entertainment
package titled Holi, Hansi Hurdang for its listeners to celebrate
this joyous and colorful of all Indian festivals.
Holi
Hansi Hurdang (HHH) will involve listeners by requesting them to
share poems written by them with other listeners via radio. Listeners
can SMS HHH to 560065 to avail the opportunity to be on the airwaves,
sharing studio space with the radio jockey of Dhamaal 24 while reciting
their poems. HHH is a fun and engagaing initiative to celebrate
Holi and is bound to attract many listeners to come out with novel,
funny and even profound poems to share with the radio network and
fellow listeners of Dhamaal 24.
"We
try to come up with unique ideas and interesting ways to engage
more and more listeners in our programmes. Our radio station is
dedicated to not only disseminating the best of radio content but
also to getting more people to feel for Dhamaal 24 as a friend with
whom they can share their joy and even celebrate Dhamaal festivals
like that of Holi," said Programming Head of Dhamaal 24 Shailja
Naqvi.
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