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MUMBAI:
Revv, the sternly elegant men's jewellery steel brand by the the
country's largest integrated jewellery manufacturer, the effervescent
Gitanjali Group has acquired the sponsorship rights of the Kolkata
Tigers Team at the Indian Cricket League (ICL). Kicking off the
exciting sport, the Edelweiss 20s Challenge promises 30-days of
non-stop pulsating cricket which will be held in three locations:
Hyderabad, Chandigarh (Panchkula) and Gurgaon from 9 March to 7
April, 2008.
After
establishing itself as a prominent player in the gems and jewellery
industry, the company has ventured into lifestyle and is now making
an endeavor to reach our wider base of audience by associating itself
with the field of sports.In a press conference at Hyderabad, the
Group unveiled its association with ICL and jersey sported by the
cricket stars of the Kolkata Tigers team was also showcased.
Speaking
on the initiative, Mr. Adri Voorn, Executive Director - Gitanjali
Gems Ltd, states, "Gitanjali Group would like to be at the
heart of young India. Cricket in India is more than a sport. It
has a cult status, we are glad to be associated with this magnificent
game that is the singular most unifying force in a diverse country
like India."
"Revv
– a high-fashion jewellery range in steel is definitely a style
statement of the iconic metrosexual men of today. The ICL is indeed
a great platform to promote this brand. After Bollywood, it is sportsmen
who have acts indelible impressions on the Indian minds. Just the
way cricket matches are a fever in the country, we believe that
our Revv range of jewellery would score high" Mr. Voorn added.
Mr.
Kiran More, Executive Board Member, Indian Cricket League (ICL),
"We are delighted to welcome Gitanjali Group on the ICL platform
and Revv as sponsors of the Kolkata Tigers team. Their coming on
board as sponsors provides encouragement & support to a side
representing a very important cricket centre of the nation. The
tigers boasts of some of the most exciting young cricketers in the
country, & a sponsorship backing from a esteemed organization
like Gitanjali Group will definitely go a long way in boosting the
morale of these magnificent young men"
The
Group has had a long and fruitful association with the City of Joy.
Establishing its footprints in the culturally rich city of Kolkata,
Gitanjali Group has made huge investments in the Mani Kanchan project
along with setting up an institute to train people in the art of
jewellery manufacturing, diamond cutting and polishing. The institute
will produce approximately 10000 skilled personnel over the next
5 years to meet the shortage faced by the gems and jewellery industry.
The Group will also set up its state of the art luxury mall in Kolkata,
for which the company has acquired 100,000 square feet of space
in Axis Mall in New Town built by the Bengal Peerless. The mall
would sell lifestyle and jewellery brands, including the highly
acclaimed international ones. The Gitanjali group's profitability
is akin to a mine whose surface has just been explored. The true
impact of all the initiatives undertaken is to fructify fully. Careful
positioning, immense investments and dedicated organizational effort
have positioned them at the crest of a wave that is moving upwards
with great momentum.
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