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MUMBAI:
World Movies , India's first international movie channel from UTV
Network, has lived up to its position of being "a television
channel above the ordinary" by achieving impressive results
within 5 weeks of its launch. Launched on February 3, 2008, the
channel has managed to capture the attention of discerning viewers
and make a clear space for itself in this new genre of entertainment.
As per TAM ratings released today, World Movies has emerged as a
winner among the target audience group C&S 15+ Sec A, leaving
behind not just English movie channels like Pix and Zee Studio but
also English entertainment channels AXN, Star World and Zee Café.
The
average time spent per viewer on World Movies has grown by over
100% since launch and is now 14 minutes per week. In fact, the average
time spent per viewer in Delhi is 22 minutes - higher than Star
Movies, HBO, Pix, Zee Studio, AXN, Star World and Zee Café
- thereby corroborating the high stickiness levels commanded by
International Content compared to English movie channels and English
entertainment channels.
Clearly,
World Movies, which showcases hits from across the world in varied
languages, has been warmly received by Indian audiences who have
found an instant connection with the contemporary box office hits
on the channel.
Speaking
on the channel's sterling performance, Mr. Shantonu Aditya, CEO,
UTV Entertainment Television Ltd, said, "The impressive ratings
of World Movies only confirm our belief that Indian audiences have
an appetite for an international movie channel which is high on
style and very different from what they have seen so far."
"We
are currently doing a mass media blitz across television, internet,
online, and radio actively supported by below-the-line (BTL) activities.
We are confident that our well-researched programming strategy and
strong line-up of highly entertaining movies from around the world
will see the channel go from strength to strength."
For
further information on World Movies Channel: Visit us: utvworldmovies.com
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