Zee Marathi reigns supreme in consecutive 8th week

MUMBAI: In the reality of vastly increasing television universe with many channels and new genres, Zee Marathi has strengthen its power day by day and proved to be the King in Maharashtra market, as per TAM reports. Year 2008 is undoughtedly a successful year for Zee Marathi, which Zee Marathi garnered good GRPs from week 1 to week 8th consecutively. In the week 8, Zee Marathi gained in CS 4+ all Maharashtra market with highest GRPs of 336 and 9.9 market share in Marathi speaking market. In this year, Zee Marathi has clearly surpassed Star Plus in the overall GRPs with respect to almost all the target groups of television viewers continuously. In female 25+ ABC the overall GRPs of Zee Marathi are 547 and Star Plus 308 where as in female CS 15+ ABC GRPs of Star Plus are 296 and Zee Marathi is ahead of Star Plus by 209 points. Zee Marathi has successfully captured 505 GRPs in female CS 15+ ABC and in male CS 25+ ABC Zee Marathi is 401 and Star Plus is 238 whereas in CS 4+ Zee Marathi is 336 and Star Plus is 244 only.

Zee Gaurav Puraskar, a most glorious and glanderous award function in Marathi Industry, was the major contributor of this achievement. In week 8, in CS4+TG the Zee Gaurav Puraskar, garnered 8.3 TVRs whereas Star Plus got 1.5 and ETV Marathi got 0.6 from all Maharashtra. And in CS+25 female, Zee Gaurav gained 11.3 TVRs against Star Plus 2.3 and ETV Marathi 0.6 only. The Zee Gaurav, reached to approximately 48.3 lacs viewers (TAM cs 4+). During this slot, Zee Marathi pulled 33.9% absolute channel share among all channels as against Star Plus’s 6% and ETV’s 2.3 % in Marathi category. Among Marathi Channels this grand event garnered 85 % relative channel share for Zee Marathi. In top 50 programs from Marathi genre, there are 38 programs from Zee Marathi, 12 from ETV, but DD 10 and Mi Marathi could not hold a single.

Not only that, Zee Marathi’s dance based reality show Lux Ekapeksha Ek (Wed- Thurs) biweekly programme contributed good TRPs for the Zee Marathi. Lux Ekapeksha Ek has garnered excellent numbers for Zee Marathi from day one. And it has effectively captured the audience from Star Plus.

Among prime time dailies, Vahinisaheb, Avghachi Sansaar, Ya Sukhanno Ya, Kalat Nakalat and Asambhav are fetching higher ratings compared to competition.