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MUMBAI:
Icons are treasures that transcend time and unite people from across
the globe. And in 2008, less than 8 years after she became Miss
World, an Indian icon is going to rewrite history books! She will
also unite millions of hearts that will rise as unison as she climbs
the coveted pedestal to share the limelight with three other timeless
global icons. Indian actress Priyanka Chopra, who was crowned Miss
India World and later Miss World in 2000, will join the likes of
Madonna, Shakira and Marilyn Monroe in endorsing global hair care
brand Sunsilk as brand ambassador in the new 'Life Can't Wait' campaign.
She will 'don' the avatar of being the 'living embodiment' of the
modern girl who wants to and can make it happen!
 The
small town girl from Bareilly (Uttar Pradesh), who commenced her
journey while still in her teens and is already on top of the world
in her 20s, has really come a long way to be included in the elite
company of three other global brand ambassadors chosen to inspire
millions of members of the fairer sex across the world. So don't
be surprised if you see her in the same advertisement or TV commercial
as 'Material Girl' Madonna or the 'Hips Don't Lie' Girl Shakira.
Priyanka is practically living every quintessential Indian girl's
dream --- of sharing the glamour glare with global icons, who she
has admired not so long ago…and dreamt of emulating.
N Rajaram,
Category Head - Haircare, Hindustan Unilever Ltd. said, "Priyanka
Chopra was the numero uno choice of the Sunsilk team, which was
looking out for an Indian name to add to the brigade of international
icons. Priyanka has the uncanny ability to match the glam quotient
of dazzling divas such as Madonna, Marilyn and Shakira. And she
is as professional as her foreign counterparts when it comes to
carefully choosing her ideal hair care brand and endorsing it straight
from her heart."
An
epitome of ambition and the philosophy that 'Life Can't Wait', Priyanka's
life and success story has inspired millions of girls in the small
towns of India to make it big. Priyanka cites a recent global survey
conducted by Sunsilk in USA, Brazil, Thailand, Russia, Mexico and
India, which states that girls who want to make it happen, want
to take advantage of every opportunity that comes their way. "The
girl of today wants to go out, live her dreams and share her memorable
moments and stories with the world. I have come a long way from
being an ardent admirer of Madonna, Marilyn and Shakira and now
I have got the chance to be included in an exclusive league. Sunsilk
shampoo, which enhances my hair and appearance, gives me the confidence
and self-belief to be counted as first amongst equals. And if I
can do it, so can you," Priyanka says with a charismatic twinkle
in her eyes.
Incidentally,
do you know what Priyanka Chopra's favourite Queen of Pop icon Madonna,
while speaking on the 'Life Can't Wait' theme, has to say? "Every
Sunsilk brand ambassador, including Priyanka Chopra, stands for
freedom of expression; doing what she believes in; and going after
her dreams. I am my own experiment. I am my own work of art. If
you are going to reveal yourself, reveal yourself. I have the same
goal I've had ever since I was a girl. I want to rule the world
and so does every Sunsilk brand ambassador," drools the 'Queen
of Reinvention'.
So
what does Latino dancer Shakira have to say about Priyanka's 'Life
Can't Wait' moment? "Priyanka Chopra is experiencing a typical
Life Can't Wait moment, which is a time when you seize an opportunity
and live for today. Every Sunsilk brand ambassador is a living embodiment
of the belief that in order to catch up with life's pace, you need
to be ready to seize every opportunity that comes your way…else
you will be somewhere invisible in the crowd of people who just
dream big but don't make an attempt to realise their dreams and
transform them into a living reality."
Talking
about her 'co-stars', Priyanka avers, "The legendary Marilyn
Monroe is my favourite icon. I have read her biographies and feel
that she has this enigmatic, mysterious and unattainable aura around
her. Madonna .and Shakira have not taken their success for granted.
They have shown the willingness to innovate and reinvent to make
themselves relevant to every age and generation. They are immortal
and my dream in life is to be remembered for my professional greatness
long after I am gone."
Priyanka
Chopra says, "Today, for girls who want to make it happen,
enjoy a wealth of opportunity, take chances and make life happen
as long as they feel happy about their hair. Sunsilk believes feeling
happy with your hair can unleash your true potential. Sunsilk can
help girls overcome some of the barriers to taking chances of expressing
themselves and make life happen."
The
Sunsilk Life Can't Wait campaign encourages girls to live for today
and make life happen. For many girls feeling happy with their hair
can help give them the confidence to seize opportunities and do
this, however Sunsilk believes that all girls can adopt a Life Can't
Wait attitude and live their life to the full everyday.
Girls
are invited to join this global community of 'Life Can't Wait' who
want to unite and celebrate 'impatience', grab life by both hands
and live every moment for today --- not tomorrow. All they need
to believe that their hair gives you the inspiration to forge ahead
to achieve your ambition. If Priyanka Chopra can be counted in the
same league as Madonna, Shakira and Marilyn, impossible is nothing
and everything is possible!
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