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MUMBAI:
What do Saif Ali Khan and Mona Gatlwar have in common? Both sport
equally interesting tattoos! While the Bollywood hunk has tattooed
his girlfriend Kareena's name, Mona became the first person ever
to tattoo Red FM's catchy tagline 'Baajate Raho'.
Starting
January 21, RED FM decided to test its listeners with a unique contest,
'Saif NE Kiya, But is it Safe? where Mumbaikars were asked if they
were brave enough to tattoo RED FM's catchy tagline 'Baajate Raho'
on their body. This innovative contest was run on the popular show
Morning Number 1, hosted by RJ Mallishka.
 With
thousands of entries pouring in, it was Red FM's hardcore fan Mona
Gatlwar, who got the chance to tattoo RED FM's tagline on her waist,
an unprecedented case in India of a die hard fan actually going
the mile for her favourite brand; in Mona's case, getting a permanent
tattoo of RED FM's tagline on her waist. The winner was tattooed
by tattoo artist Vishwas Dorwekar at Hakim's Hair and Tattoo Lounge,
home to many celebrity tattoos like the ones sported by Saif Ali
Khan, Sanjay Dutt, etc.
Commenting
on this contest Anuj Singh, Station Head, Red FM Mumbai said, "It's
a unique initiative which showcased the listener loyalty in a true
Bajaate Raho style. The innumerable responses that we received certainly
amazed us. This shows how Red FM as a brand has truly been embedded
in the life of Mumbaikars. It is also a true testimony to the fact
that Red FM has attained cult status in Mumbai, and that listeners
love its attitude!"
Popular
Hair stylist and owner of the famous Hakim's Hair & Tattoo Lounge,
Aalim Hakim further said, "If someone wants to tattoo a brand
tagline on their body, then they really have to be crazy about the
brand and Mona is certainly a hard core fan of Red FM. The 'Baajate
Raho' tagline is fun by itself and can mean different things to
different people."
The
excited lucky winner, Mona Gatlwar who got the opportunity of a
life time to tattoo RED FM's tagline also quipped, "First of
all, I am a huge fan of Red FM, when I first heard about the contest,
it sounded like fun. I do embody Red FM's tagline in my real life
as well and it looks great as a tattoo on my waist."
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