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MUMBAI:
Leading Indian News channels CNBC TV18 and IBN7 have partnered with
Asia’s richest & largest Marathon, the Mumbai Marathon.
CNBC TV18 and IBN7 will bring the event live to millions of Indians
on January 20, 2008 from 7: 30 am onwards.
CNBC
TV18 & IBN 7 will cover the tremendous diversity of the marathon
experience, ranging from professional participation to marathon
trivia’s, support of charity causes and corporate social endeavors
to celebrity involvement, from individual recreation to community
building. On race day, the channels will embed reporters and anchors
through the race along with a special Network18 team which is running
for a cause. This will ensure a power packed, razor sharp viewing
experience.
The
channels will also showcase extensive graphical features such as
leader boards, timers, chopper shots, trivia along with commentary
from expert marathon commentators. Both these channels will be showing
the race Live from 7.30 in the morning on 20th January. Apart from
that, there are a lot of programming specials planning PRE and POST
event. Including - Special 2 week long 'Marathon Managers' specials
( Fitness and health segment on CNBC-TV18), Week long 'Get a Life'
segments ( Business lifestyle segment on CNBC-TV18), Curtain raisers
on CNN-IBN and IBN 7 and post event half hrs as well on CNBC-TV18
& CNBC AWAAZ.
Apart
from live coverage, there are a lot of programming specials planned
pre and post event. Including – A special 2 week long 'Marathon
Managers' segment series (Fitness and health segment on CNBC-TV18),
a week long 'Get a Life' segment series (Business lifestyle segment
on CNBC-TV18), Curtain raisers on CNN-IBN and IBN 7 and post event
half hr special shows on CNBC-TV18 & CNBC AWAAZ.
Speaking
on Network18’s partnership with the marathon, B. Sai Kumar,
Group COO, Network18 said, "The Mumbai Marathon has become
an institution by now. It epitomizes achievement, teamwork and above
all support for greater causes and symbolizes India’s resurgence.
Being one of the leading media entities in the country, we found
it befitting to associate with the marathon, through two leading
channels from our network, CNBC TV18 & IBN7. We hope this will
be a new glorious chapter in the journey of the Mumbai Marathon"
Mr.
Anil Singh of Procam International, promoters of the event said
“We are very proud and excited to be associated with Network18
for the Standard Chartered Mumbai Marathon. We believe that the
marathon will take a quantum leap with coverage from the market
leading channels of the group, CNBC-TV18 & IBN 7, delivering
maximised reach and diverse audiences for the Mumbai Marathon. The
marathon culture is rapidly spreading across India, symbolic of
the nation's passion for health,teamwork and leadership and Network18
will be an ideal partner in spreading this cult"
The
Standard Chartered Mumbai Marathon is a unifying experience which
will have more than 30,000 enthusiastic runners participating in
the 6 different categories which include the 42kms –Full Run,
21Kms- Half Run, 7Kms-Dream Run, Corporate Challenge, Senior Citizens
Race and the Race for the Physically Challenged. The city has responded
by enthusiastically swamping all the race categories on offer. The
5th edition of Standard Chartered Mumbai Marathon will be shown
live on CNBC TV 18 and IBN 7 giving the enthusiast an opportunity
to cheer their favorites and celebrate the spirit of the city.
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