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MUMBAI:
It was victory time for Rashmi, V Kranthi Kumar, Raj Dongre and
Sanjay Mondal as they came reining winners at BIG 92.7FMs greatest
endurance test aptly titled 'Chipak Ke Jeeto' in association with
Hyundai Motors' newly launched Hyundai i10. The three days of high
voltage excitement finally came to an end today with the announcement
of the winners.
As
per the Limca Book of Records, one winner would be selected from
across the 3 cities of Mumbai, Delhi and Hyderabad and the winner
was Raj Dongre from Mumbai. As promised, he will have his name listed
as a record holder in the Limca Book of Records for his endurance
and winning the contest by remaining touched to the car for a record
breaking 72 hrs and 50 minutes hours. Close competition was received
from Sanjay Mondal from Kolkata.
 Living
upto its brand-line Suno Sunao, Life Banao! BIG 92.7 FM, India's
No.1 FM Station in association with Hyundai Motors' newly launched
i10 has hosted this ultimate endurance test, aptly christened -
Chipak Ke Jeeto. The contest Chipak Ke Jeeto was a one of its kind
challenge, allowing the contestant who remains touching the swanky
new Hyundai i10 for the longest period, the opportunity to grab
the keys and drive the machine home! Chipak Ke Jeeto conceptualized
and presented by BIG 92.7 FM was held simultaneously across four
major cities of Delhi, Mumbai, Hyderabad and Kolkata. The event
was put together by BIG Events.
The
contest weekend also had a host of celebrities visit the location,
like Ashmit Patel, Kunal Khemu, Aabhas (Voice of India host), Aneek
Dhar and Poonam Yadav (Saregamapa fame), Ayesha Takia, Shreyas Talpade,
Shibani Kashyap, Rahul Vaidya rooting and cheering the participants,
this apart from the families, friends and local populace. While
the other cities also had their set of glam quotient at the contest
with Choiti Ghoshal, Monami Ghosh, Bhaswar Chatterjee, Suman Banerjee,
Sudipa Basu, Sudeshna Roy, Suchita Raychaudhury, Chaitali Dasgupta
visiting the contestants in Kolkata and actor Raja, Tamanna, Monali,
Gayatri (Happy Days fame) in Hyderabad.
Commenting
on this culmination contest Mr. Anand Chakravarthy, Vice President,
Marketing - BIG 92.7 FM said, "Chipak Ke Jeeto is an innovative
and highly challenging contest which has culminated with great élan
across the 4 cities. The response received across the cities has
been overwhelming with crowds thronging the venues' to cheer for
the participants. We have always believed in creating exciting formats
to entertain our listeners and this has been one such of our initiatives
in association with Hyundai Motors', latest exciting offering -
the Hyundai i10. This event that happened simultaneously across
4 stations, is truly Life Banao offering from BIG 92.7 FM that lived
up to our promise of delivering a unique entertainment experience
to our listeners."
The
selection process for this high voltage contest began a month prior
across the cities. To register for the contest, users had to call
the IVR Number 5055454 through GSM phones or 51234927 through Reliance
phones and register for the contest. The eligible entries had to
undergo medical tests and counseling sessions, before the short-listed
finalists were announced. The Station had also organized training
sessions to ensure the participants have all the gearing up and
preparations required, before the D day. The finalists then had
to compete with each other to win the car from January 11, 2008
across all 5 locations. 'Chipak ke Jeeto'. The entry phase saw people
from across the metros seeking participation in large numbers.
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