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MUMBAI:
This New Year conserve energy!' In this day and age of severe energy
wastage and crisis, RED FM in association with the International
Institute of Energy conservation has undertaken to conserve the
energy of Mumbai under its 'Bachao for a Cause' campaign. Staying
true to its Baajate Raho roots, Red FM created awareness and minimized
the consumption of electricity through a unique competition amongst
corporate houses across Mumbai, who were challenged to reduce their
electricity consumption.
Spanning
from Dec 28th- Jan 4th, volunteers from Red FM and NSS volunteers
from SNDT and Smt. BM Ruia Girls College paid a visit to 55 corporate
offices and distributed posters and material educating them on how
to minimize their energy consumption. The competition began with
the initial electricity meter recording on the 4 of January and
ended with the final meter recording on the 10 of January.
Commenting
in support of Red FM's 'Bachao for a Cause' campaign, Municipal
Commissioner Dr. J.M. Phatak said, "Power, oil and water are
in short supply. We must conserve them."
With
the BMC too stepping in to support RED FM in its endeavor to conserve
energy, Anuj Singh, Station and Marketing Head, Red FM further said,
"We initiated the 'Bachao for a Cause' drive to spread awareness
about energy conservation methods in corporate houses across Mumbai.
This initiative will empower employees to avoid wastage of energy
and add to the reserve pool by making a contribution to the nation's
energy resources."
The
winners will be declared on the basis of percentage reduction in
electricity consumption over the previous per day consumption calculated
on the basis of last one month of electricity bills. The winner
will also be felicitated with a "Bachao for a Cause" trophy
from Red FM.
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