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MUMBAI:
Recognized as India’s leading music channel, Channel [v] continues
to set benchmarks in youth programming and TV content. And now the
cutting edge creative innovation conceptualized by the channel has
been recognized by the prestigious Proggy Awards. The most animal
friendly TV channel was conferred upon [v] for running animal-friendly
youth programming that creates awareness and educates the audiences
to get more active on animal right issues. Over the past few years
PETA and its affiliates have given these awards to those who have
played significant role in educating and inspiring people to feel
compassionately about the needs, nature of animals while promoting
respect and empathy for animals.
Commenting
post winning the award, Amar K Deb Head Honcho Channel [v] said,”
It is an honor for us to win this prestigious award. We at Channel
[v] have always been promoting the cause of animal right issues
in India and we hope our contribution awakens the mind set of youth
towards the same”
Channel
[v] has a permanent PETA page on their website which is choc-o-bloc
with features of animal rights and issues. Channel [v] also ran
an enlightening spot about protecting dogs from the noise and chaos
of Diwali. PETA acknowledged the contribution of Channel [v] towards
raising animal right issues the [v] style!
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