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MUMBAI:
Travelguru, India's largest hotel network and premier travel portal
announced today a new consumer interactive, marketing initiative
- Hotel Ka Guru, Travelguru. It introduces a novel approach to customer
service. Through this newly launched service, a customer can speak
to the ' Hotel Ka Guru' who is a specialist for the geographical
location that the customer plans to visit. They can do so by calling
Travelguru's hotline numbers. Each guru is an expert in a specific
geographical region, and would provide information to the traveler
that is city-specific, down to the micro detail. Here is how it
operates: For example, if one is a first- time traveler to Chennai
and is seeking details on the best area or property to book a hotel
stay, Travelguru's 'Chennai Ka Guru' will provide details on hotels,
neighbourhoods, local activities, entertainment spots, eateries,
must-see places, and the like.
Allowing the traveler to get a quick and relevant overview of the
city, the Hotel Guru captures the spirit of each city. The Gurus
are packed with fresh perspectives and incisive reviews of the best
places to eat, drink, shop and maximize your time spent in the destination
of your choice. They have the insider tips that help customers make
an educated choice on where to stay.
The unique initiative will be supported by print ads to start with,
followed by other media. An engaging element of the ads is that
the models featured as Hotel Gurus in the ads are real life Travelguru
employees.
Commenting on the latest marketing initiative, Mr Ashwin Damera,
CEO & Founder, Travelguru said, "A key need for an Indian
hotel customer is a certain level of service. With our diverse cities
and towns, getting tips on the best place to stay in a destination,
based on the customer's needs, is a real need. We have invested
in training our reservation center executives and in hiring destination
specialists. With years of experience related to specific cities,
they provide a higher level of service and deeper insights to our
customers. This service will help us provide customers the best
hotel or holiday booking experience in India. The marketing initiative-Hotel
Ka Guru will support in conveying our service focus and expertise
to Indian consumers."
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