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MUMBAI:
Zapak Digital Entertainment Ltd. celebrated its trailblazing success
in online gaming with the Zapak Annual Party ’07, showcasing
the Zapak Girls Gaming Avatar Collection designed by India’s
ace fashion designer, Vikram Phadnis. It is the first time, ever,
for a fashion designer to come on board with a gaming company to
design looks for characters, which will be used in their games.
The looks have been fashioned specially for Zapak. Popular models
and Bollywood actresses, Katrina Kaif and Malaika Arora Khan, scorched
the stage as they walked the ramp displaying the look for their
Avatar.
 Twenty
top notch models, including Jesse Randhava and Mridula Chandrashekhar,
sashayed the ramp to showcase the exclusive ensemble. The celebrities
adding on to the glamour quotient included actress and dancing diva
Shveta Salve, Yash and Gauri Tonk, Actor Manav Gohil, Salman Khan’s
sister Arpita Khan, actress Amrita Arora, Kumar Taurani, musician
Leslie Lewis, prominent faces from the modeling circuit, Rajneesh
Duggal and Aanchal Kumar, Ravi Behl, fashion designer Rohit Verma
and Rahul Mahajan’s sister, Poonam Mahajan, among many others.
Speaking
on the occasion, Rohit Sharma, COO, Zapak Digital Entertainment
Ltd, said, “Since its launch, Zapak has been innovating. The
Gaming Avatar collection, the first of its kind in the gaming industry,
globally, put together by the renowned fashion designer, Vikram
Phadnis, was revealed at the Zapak Annual Party. This is an Annual
Party for Zapak, so you can look forward to something and exciting
from us, year on year.”
Commenting
on the occasion of Zapak’s annual party, ace fashion designer,
Vikram Phadnis, said, “This Gaming Avatar Collection is the
first of its kind in the history of gaming, as this is the first
time that any fashion designer has put forward various looks for
characters which will be rendered into games. My association with
Zapak has given me the opportunity to explore my creative best to
put together a collection which unveils our alternate identity.
It’s my privilege and delight to watch my collection come alive
on this special occasion of Zapak’s Annual Party today.”
The
party people got a chance to create their own avatars, where they
donned cowboy hats, swords, warrior hats, angel wings and devil
horns, which was then captured on Polaroid. The host for the evening
Vir Das had the audience in splits with his rendition of the games
men and women play and what they say and what is it that they actually
mean.
The
models joined the revelers in the after-party for some cocktails
and danced the night away to Dj Ryan Beck’s mixes.
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