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MUMBAI:
94.3 MY FM, the Bhaskar Group radio station, launched a complete
‘Team India - Dil Se!’ campaign. The station initiated
a series of innovative on-air and on-ground activities to connect
with its listeners across India, including the display of the original
T20 World Cup trophy, live airing of congratulatory messages and
setting up of message board for the fans.
Setting
the tempo, and in an unparalleled effort, the station arranged for
the second piece of the original World Cup trophy to be displayed
for a day at their Jaipur station. The trophy was showcased just
before the finals and was flocked by thousands of fans who were
overjoyed to see the trophy in its original form. Having won appreciation
from its listeners for the historic effort, the station geared up
to be with its listeners in the historic moment of India winning
the World Cup. Just as Sreesanth took the last catch, MY FM RJs
went out on the streets in Indore, Ahemdabad and other cities to
give live updates of the electrifying atmosphere in the city and
jubilation amongst the fans.
MY
FM RJs aired moments of celebration including fans messages for
Team India, bursting of crackers, singing of patriotic songs etc!
In a very special moment, in the city of Indore, a group of 50 people
came together for MY FM and sung ‘Chak De India’ on air.
Completely Dil se!, the station did away with its regular shows
to play super hits like Chak De India, Hum bhi hai josh mein, among
others. As a special gesture, while the other stations went off-air
around midnight, MY FM continued to air the frenzy till 1.00 a.m
and the station staff continued to receive messages and calls till
4.00 a.m.
Proving
its Dil Se commitment to Team India and its listeners, the station
has also put up a message board in the city of Bhopal. Excited fans
from the city and outside are pouring in to scribble their congratulatory
messages for the World Cup victorious team India. The message board
will be presented to Team India by MY FM on behalf of the listeners.
Said,
Mr. Harrish M. Bhatia, Business Head, MY FM, “The initiatives
taken by MY FM have been to truly connect and be a part of listeners’
lives in their moment of joy. We were the only station to showcase
the original T20 World Cup trophy. We were also the only channel
to stay live on air till 1.00 a.m. and beyond in key cities. Our
stations across cities were flooded by people, calls and messages,
which demonstrates how close we are to our listeners. It was a historic
moment and we decided to celebrate Team India’s win Dil Se!
and we are glad our efforts have been truly appreciated.”
Said,
Viplove Gupte, Head - Programming, MY FM, “When India won,
realizing the mood of the people in different cities, we decided
to do away with the regular shows and play super hits. It was an
instant hit and people called in to air their requests as well.”
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