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MUMBAI:
Red FM, the station of expression now provides a new platform of
fun, entertainment and music to the usually cerebral/academic IITians
by partnering their annual cultural festival 'Rendezvous 2007.'
The festival is the biggest youth platform in North India and draws
huge participation from some of nation's top colleges from Delhi,
Punjab, Rajasthan and other neighbouring regions. More than 25,
000 young boys and girls visit the festival everyday.
 Commenting
on the tie-up with IIT Delhi, Akash Verma, Station Head - Delhi
said, "Red FM has always been a part of the life of every young
listener. Right from encouraging promotional activities in colleges,
Red FM has partnered with some of the best and large scale college
festivals and truly emerges as a platform of expression for the
youth."
Red
FM activities at 'Rendezvous 2007'
Red
Dhamaal" at the Fun Zone - Red FM conducted interesting interactive
games with portable branded radios as prizes for participants.
 Rendezvous
"Superhit Request of the Day" - RED FM had set-up a dedication
box at the campus for song requests. Throughout the festival, Red
FM aired the best requested Superhit song on 'Mera Wala Gaana' show
between 2pm-5pm.
"Radio
Rendezvous" - Red FM RJs went live on-air from the venue all
across the sprawling IIT campus and encouraged students to participate
in the exciting contests and activities planned for the day by Red
FM
Judging
- Red FM's most popular RJ's have been invited to judge key events
at IIT i.e. Group Dance - "Spectrum", Fashion Show &
Choreography - "Kaleidoscope"
'Bajaao
for a Cause' Thallassemia camp - Red FM took its CSR platform to
the youth of Delhi by partnering in this unique health camp for
a dangerous gene disorder that is spreading rapidly in India.
As
a partner to amplify the youth spirit to enjoy and compete, Red
FM reflected the true culture and ethos of Delhi's young listeners.
'RENDEZVOUS
2007' is the annual cultural festival of Indian Institute of Technology
Delhi. Rendezvous marks the convergence of art, talent and enthusiasm,
which symbolizes Gen-next. It is the biggest youth platform in North
India, which sees a huge turnout every year.
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